Beschreibung

Senior Marketing & Promotion Specialist distinguished by a unique dual-perspective in corporate entertainment and independent artist growth. Highly adaptive and quick to master emerging platforms, I translate streaming momentum into physical ticket sales through aggressive paid media strategies and cultural storytelling. Expert at managing multi-million euro tour budgets while maintaining the "street-level" authenticity required to dominate the DACH urban market.

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Urdu
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Vor Ort möglich

Berlin (bis zu 15 km)

District Live GmbH
Head of Marketing
UNTERHALTUNG & FREIZEIT
September 2024 - Heute (1 Jahr und 11 Monate)
Strategic leadership for a premier live entertainment agency specializing in urban music and youth culture.

Tour & Festival Strategy: Spearheaded end-to-end marketing campaigns for arena-level tours and festivals, driving ticket sell-outs through data-driven digital advertising and OOH placements.

Artist Branding: Led 360° positioning for a roster of high-profile and "newcomer" artists, bridging the gap between music streaming trends and live event conversions.

Budget Oversight: Managed multi-million euro annual marketing budgets, optimizing ROI across social commerce, traditional media, and influencer partnerships.

Stakeholder Management: Acted as the primary liaison between artist management, record labels (Sony, Universal), and corporate sponsors to ensure brand alignment.

Market Analysis: Leveraged ticketing data and Spotify API insights to identify emerging markets and optimize tour routing for maximum profitability.

Cross-Functional Leadership: Directed a creative team of designers, social media managers, and PR specialists to maintain a cohesive agency identity within the DEAG network.
Social Media Marketing Branding Conversion Optimierung Content-Strategie
bckstg Agency GmbH
Senior Social Media Manager
September 2021 - März 2026 (4 Jahre und 6 Monate)
Driving digital growth and ticket conversions for Europe’s leading live entertainment network DEAG and its touring subsidiaries.

Paid Media Performance: Developed and executed high-budget paid social campaigns (Meta, TikTok, Google Ads) for arena tours and festivals, achieving a consistent ROAS through granular audience targeting and A/B testing.

Full-Funnel Strategy: Managed the end-to-end digital journey from "Announce" to "Sold Out," utilizing retargeting and custom lookalike audiences built from MyTicket and Gigantic data.

Subsidiary Coordination: Acted as the central digital lead for multiple touring brands, ensuring local marketing teams met sell-out targets through optimized ad spend.

Content & Creative Direction: Collaborated with artist management and creative teams to produce high-performing, "mobile-first" ad creatives tailored to urban music, rock, and family entertainment audiences.

Data Analytics & Reporting: Tracked key KPIs (CPA, CTR, Conversion Rate) and presented weekly performance reports to senior stakeholders, adjusting real-time spend to support underperforming tour dates.

Influencer & Partner Collabs: Leveraged artist and influencer networks to boost organic reach, integrating paid "dark posts" to amplify viral moments and drive traffic to ticketing landing pages.
Self employed
Marketing and Promotion for Artists
Januar 2023 - Heute (3 Jahre und 7 Monate)
Independent strategic lead for high-growth urban and pop tours, focusing on brand scaling and ticket conversions.

Tour Marketing Architecture: Designed and executed full-lifecycle marketing strategies for sold-out arena and club tours (e.g., Ayliva's "In Liebe" tour), managing everything from "Announce" hype to "Last Tickets" pushes.

Viral-to-Live Conversion: Leveraged TikTok and Reels trends to bridge the gap between streaming viral moments (Jazeek) and physical ticket sales, optimizing organic content for maximum algorithmic reach.

Paid Media Execution: Managed five-to-six-figure ad budgets across Google, Meta and TikTok, implementing hyper-local targeting to ensure sell-outs in specific tour cities.

Community Engagement: Built and nurtured "superfan" digital ecosystems, driving high-engagement pre-save campaigns and VIP package upsells through direct-to-fan communication.

On-Ground Promotion: Coordinated local street teams, OOH (Out-of-Home) placements, and radio partnerships to create 360° visibility in key German, Austrian, and Swiss (DACH) markets.

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Bachelor of Arts
Macromedia
2013

Social Media Marketing
Social Media Academy Berlin
2020
Brand Building Social media Content-Marketing Instagram TikTok Facebook Marketing Paid Media Strategy Advertising

Jenny H.

Social Media & Performance Marketing Senior

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