Über Ipsa
I help D2C and retail brands scale across markets through data-backed strategy, full-funnel digital marketing, and high-impact execution.
With over 9 years of global experience across Europe, India, and the UAE, I’ve led major ecommerce launches, built new revenue streams, and driven measurable results for brands like Aeropostale, Manchester United, FC Bayern, and several high-growth startups.
What I Offer:
Ecommerce Strategy & Market Expansion
- Go-to-market planning & internationalization
- Profitability and performance analysis
- Product assortment, pricing, and merchandising optimization
- Marketplace strategy (Amazon, Zalando, Noon, etc.)
- Digital shelf audits to boost visibility and sales
Digital Marketing & Brand Growth Consulting
- Brand storytelling & positioning across platforms
- Conversion optimization and funnel design
- Influencer campaigns, CRM/email marketing, and retention strategy
- Multichannel marketing (SEO, Paid Social, Content)
Strategic Consulting & Leadership
- Growth audits & strategic roadmaps
- Market & competitor analysis
- Cross-functional project leadership
- Stakeholder reporting & C-level alignment
Recent Results:
- Relaunched Aeropostale in Europe: +20% sales, +30% traffic
- Managed €2M+ marketing budgets with >60% ROI
- Scaled marketplace revenue by 18% YoY via new service stream
- Trained and led teams across ops, product, and marketing
If you’re looking to grow your ecommerce brand with clarity, precision, and strategic impact — let’s connect.
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Grundkenntnisse
Französisch
Grundkenntnisse
Hindi
Muttersprachlich oder zweisprachig
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- ScayleTeam Lead Account ManagementDIGITALAGENTUREN & IT-CONSULTINGNovember 2023 - November 2024 (1 Jahr)GermanyResponsible for overall client success across business areas such as strategy, marketing, distribution, internationalisation-Led a cross-functional team through the successful on-time launch of Aeropostale's webshop-Developed and executed a strategic plan in collaboration with the American marketing team to broaden project scope and drive business growth.-Provided strategic updates and insights to C-level executives through detailed reports and presentations, securing continued support and alignment with business goals.-Led comprehensive audits for ABG Group, identifying key improvement areas and laying the groundwork for a successful long-term partnership between ABG group and Scayle, generating incremental YoY revenue.-Established and managed new Distribution services business unit at Scayle, achieving a 18% revenue growth within the first year-Achieved a Net Promoter Score of 9.5+ across my client portfolio, reflecting exceptional client satisfaction and loyalty.
- ScayleLead Business & Marketing ConsultantBERATUNG & AUDITSNovember 2022 - November 2023 (1 Jahr)Hamburg, DeutschlandAchieve client business goals by planning and implementing digital growth strategies, business cases and cross-functional marketing projects.-Showcased ownership by suggesting audits as a way to unlock new business opportunities, leading to a 3-fold increase in our client portfolio and 2-x increase in team size within 6 months. --Conducted >10 audits for brands such as Boardriders, Manchester United, FC Bayern, Snipes,..-Led the seamless transition of multi-stakeholder clients during changes in ownership and licensing agreements, ensuring continued client satisfaction and integration success.-Orchestrated offline brand activations via influencer collaborations at AY's Pangea festival-Trained and managed a team of working students and new inductees (10+ FTE)-Provided sales support by crafting compelling RFP responses and pitch decks
- About YouSenior Consultant & Project ManagerE-COMMERCEMai 2021 - November 2022 (1 Jahr und 6 Monate)Hamburg, DeutschlandEnd-to-end project management. Identify strategic & operational levers to optimize the online shop and drive growth for brands across fashion, home & sports verticals in Europe and UK-Spearheaded comprehensive project planning and execution, ensuring timely delivery and a successful relaunch of the Bestseller online shop to 'The Founded'-Planned and managed >€2M marketing budget by continuous performance optimization-Designed smart marketing strategies and promotion strategies to drive conversions and improve bottom-line-Analyzed eCommerce and marketplace profitability, identifying cost-saving measures that achieved positive profit within months.-Coordinated with internal teams and C-level stakeholders to align business goals and deliver key reports, driving successful project outcomes.-Developed an adaptive country launch scorecard to calculate market attractiveness for international expansion
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Ausbildung und Abschlüsse
- Master of Business Administration (MBA)HEC-PARIS2020Master of Business Administration (MBA)
- Post Graduate Diploma in ManagementINTERNATIONAL MANAGEMENT INSTITUTE2014Post Graduate Diploma in Management