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Malt Strategy
Malt Strategy
Hande GünesHG

Hande Günes

Senior CRM, Retention & Marketing Automation Consu

490 €/Tag
Munich, DE
15+ Jahre
Marketing Automation
Customer Loyalty/ Retention
Customer Journey
Klaviyo
Email marketing

Durchschnittliche Reaktionszeit: 1h

Über Hande

Results-driven CRM and Retention Leader with 15+ years of international experience across D2C E-commerce, Fintech, and Insurance. Specializing in maximizing Customer Lifetime Value (CLV) and repeat purchase rates through advanced marketing automation, technical platform migrations, and high-yield customer loyalty and subscription models. Available for freelance, contract, and fractional consulting roles to architect scalable CRM systems and data-driven engagement programs.

  • Englisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Konversationssicher

  • Türkisch

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Munich (bis zu 50 km)

Projekt- und Berufserfahrung

  • vitafy GmbH,
    Fractional Head of CRM & Retention
    E-COMMERCE
    Dezember 2021 - Heute (4 Jahre und 6 Monate)
    Munich, Germany
    ● Team Leadership: Lead and upskill a cross-functional CRM team of 3, managing retention and lifecycle operations for 4 distinct D2C brands across 8 international stores.
    ● Loyalty Program Launch: Built, launched, and operationally managed a company-wide loyalty program for a core brand; designed the technical CRM logic, reward tiers, and referral flows, resulting in a significant uplift in repeat purchase rates.
    ● Subscription Model Architecture: Spearheaded the end-to-end strategic launch and operational management of a recurring subscription model for a portfolio brand, establishing a highly predictable, recurring revenue stream.
    ● Omnichannel Execution: Architected and optimized localized multi-channel campaigns (Email, WhatsApp, In-App, Direct Mail) utilizing advanced data segmentation and rigorous A/B testing.
    ● Enterprise Migration: Successfully led the technical migration of the entire CRM infrastructure from Emarsys to Klaviyo, overseeing data schema integrations, marketing automation framework rebuilding, and tech-stack alignment.
    Klaviyo Marketing Automation Customer Loyalty/ Retention Email marketing
  • IconicFinance GmbH,
    Senior CRM & Retention Consultant
    BANKEN & VERSICHERUNGEN
    August 2020 - November 2021 (1 Jahr und 3 Monate)
    Munich, Germany
    ● App Retention Strategy: Defined and executed the CRM vision for the Heymoney mobile app, focusing on user activation, churn prevention, and lifecycle engagement.
    ● Cross-Channel Automation: Implemented scalable automated lifecycle programs and transactional communications using complex multi-channel flows (Push notifications, In-App messaging, Content Cards, and Email).
    ● Infrastructure Setup: Worked closely with engineering and BI teams to implement backend tracking systems and database integrations required for real-time CRM triggers.
    Marketing Automation Customer Journey braze
  • Westwing AG
    Global CRM Manager
    E-COMMERCE
    Juni 2018 - Juli 2020 (2 Jahre und 1 Monat)
    Munich, Germany
    ● International CRM Strategy: Planned and executed cross-country, localized CRM campaigns for a leading European home & living e-commerce platform.
    ● Lifecycle Personalization: Built automated customer journeys aimed at converting new prospects into repeat buyers, consistently tracking and optimizing core retention KPIs.
    Marketing Automation Customer Journey
Gesamte Berufserfahrung von Hande ansehen

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Ausbildung und Abschlüsse

  • Master's degree in Marketing
    Bologna Business School
    2019
    Master's degree in Marketing
  • Bachelor of Business Administration
    Marmara University
    2009
    Bachelor of Business Administration

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