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User-centered design is the key to successful digital products!
- Kloeckner MetalsFreelance CRO & UX DesignerE-COMMERCEMärz 2024 - April 2024 (2 Monate)Berlin, DeutschlandConception, design, and LIVE improvements with AB Tasty for the e-commerce stores of Kloeckner Metals USA and stakeholder engagement. Conception and UI design, developer handoff for the checkout process in the e-commerce store of Kloeckner Europe, expansion of the design system in Figma, user testing, AB testing, onsite surveys.
- The Quality Group GmbHFreelance CRO ManagerE-COMMERCENovember 2023 - Dezember 2023 (2 Monate)Berlin, DeutschlandConversion management for the e-commerce worlds of ESN and More Nutrition. Backlog creation, conversion audit, conception, KPI data analysis with Google Analytics.
- kloeckner.i GmbHSenior UX Designer, CRO ManagerE-COMMERCENovember 2018 - September 2023 (4 Jahre und 11 Monate)Berlin, GermanyResponsible UX designer for the global e-commerce portal for b2b customers.Daily business: prototyping, concepts, CRO management, user validation (A/B tests, usability tests, product tests, online surveys, fake door tests), wireframing, user research (personas, user interviews, workshops). Support with building the new design system.
- Bachelor of ArtsFachhochschule Potsdam2013Bachelor of Arts (BA), Interfacedesign
- Conversion TestingkonversionsKRAFT2019