Über Franziska
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Englisch
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Projekt- und Berufserfahrung
- PUMA SESENIOR MANAGER BRAND OPERATIONS CALENDARSPORTMai 2022 - Juni 2026 (4 Jahre und 1 Monat)Herzogenaurach, BY, GermanyResponsible for the global Go-To-Market operating framework and calendar, coordinating merchandising, planning, product creation, sourcing, development, marketing and regional teams across the full product lifecycle.• Lead the global GTM process across product divisions to ensure structured seasonal planning and on time product readiness• Provide cross-functional leadership across global teams, aligning stakeholders on timelines, priorities and planning milestones• Improve merchandising and planning processes to strengthen forecasting accuracy, earlier sell-in readiness and operational efficiency• Act as central interface between merchandising, planning, sourcing, development and marketing to align product strategy with commercial execution• Drive global GTM visibility and alignment through calendar governance and cross-functional initiatives
- PUMA SEBUSINESS PROCESS MANAGER PLANNING & BISPORTJanuar 2020 - April 2022 (2 Jahre und 3 Monate)Herzogenaurach, DeutschlandLed strategic initiatives to improve merchandise planning processes, systems and data-driven decision making across global operations.• Delivered projects improving planning accuracy, forecasting capabilities and operational efficiency across markets• Acted as key interface between business and IT to develop planning systems and reporting capabilities• Built KPI reporting frameworks and analytical insights supporting merchandising and planning decisions• Partnered with merchandising and planning teams to streamline workflows and strengthen global alignment
- HUGO BOSS AGPLANNING MANAGER EMEA DOSGROSSHANDELAugust 2017 - Dezember 2019 (2 Jahre und 4 Monate)Metzingen, BW, Germany• Owned merchandise planning and assortment strategy for HUGO Menswear across EMEA retail markets.• Managed merchandise planning across EMEA including assortment planning, category distribution and commercial performance analysis• Developed store-level planning strategies to optimize product allocation and improve local market performance• Delivered KPI-based insights supporting buying decisions (sell-through, full-price sell-through, inventory levels and AIT)• Managed in-season open-to-buy planning and tactical stock and pricing actions to maximize sell-through and margin• Led development of an option planning tool to optimize product-group splits and assortment depth across EMEA• Partnered closely with merchandising, buying and operations teams to improve forecasting accuracy and assortment clarity
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Ausbildung und Abschlüsse
- Bachelor of Arts BusinessPUMA SE X DHBW HEILBRONN2015Bachelor of Arts Business