- SOLIT Group, Volksbank Immobilien, IBS, NTT, Comforte AG, avidly, rebike, TechTarget, AskStella AI, architekten.de, power2nature GmbHSalesforce Consultant, Salesforce Administrator, CRM-Manager, ProjektmanagerSOFTWARE-HERSTELLERJuli 2020 - Heute (4 Jahre und 6 Monate)Munich, Bundesrepublik DeutschlandSalesforce Administration und Konfiguration
- Benutzerverwaltung und Datenmanagement
- Systemkonfigurationen und Automatisierungen
- System-Monitoring und Lizenz- sowie Sicherheitsmanagement
- Berichtserstellung (Performance, Sales, User Adoption)
- Salesforce Shield: Sicherheitsanpassungen, Compliance und Datenverschlüsselung
Entwicklung und Anpassung- Apex und Visualforce: Benutzerdefinierte Oberflächen und Anpassungen
- Lightning Web Components (LWC): Moderne Webkomponentenentwicklung (Anpassungen)
- Salesforce DevOps: Versionierung, Deployment und Tool-Einsatz
Integration- Telefonie- und E-Mail-Integration (CTI, Outlook-Plugin)
- API-Integrationen: Anbindung an MCIM, Shopware, OrderManager, HubSpot
- Middleware-Nutzung: MuleSoft für Systemintegrationen
Projektmanagement und Prozessoptimierung- Release- und Testmanagement: Planung und Durchführung
- Flow-/Prozessmanagement: Fehlerbehebung und Überwachung
- Agile Methoden: Scrum/Kanban
- Automatisiertes Testing: CI/CD-Pipelines
- Einstein Analytics: Einführung, Integration und Dashboard-Erstellung
Direkt-Bestellungsprojekt (Direct-Ordering)- Aufbau und Implementierung: Bestelllösung für B2B- und B2C-Kunden
- Optimierung: Kundenfeedback-basiert
- Datenmanagement und Austausch: Salesforce, Ordermanager, Shopware
Schulungen und Mitarbeiterentwicklung- Mitarbeiterschulungen und Fortbildungen
Vertriebsstrukturentwicklung- Neuentwicklung im Premium-B2C-Sektor: Sales-Cloud
- Segmentierung und Personalisierung: Marketingkampagnen
- Salesforce Communities: Community-Setup, Management und Custom Branding
Prozessmodellierung und Analyse- BPMN-Analysen: Geschäftsprozessmodellierung
- Prozessautomatisierung und analytische Dashboards
Datenintegration und -synchronisation- Echtzeitsynchronisation und Datenqualität
- Tibco Scribe und HubEngine: Integration von HubSpot, Microsoft Dynamics, Shopware 5.0, Big Query, Pipedrive, Salesforce to Salesforce
- Park-your-Truck GmbH (an euprax Perchtold & Partner Steuerberater Rechtsanwälte mbB)Interim-CEOTRANSPORTWESENOktober 2017 - August 2019 (1 Jahr und 10 Monate)Interim CEO at Park Your TruckDevelopment and Expansion of the German Market
- Conducting market analysis and identifying growth opportunities
- Developing and implementing market entry strategies
Strategic Company and Go-to-Market Planning- Long-term business strategy and market positioning
- Planning and executing product and service launches
Lead Management and CRM Implementation- Establishing and optimizing lead management processes
- Implementing and managing CRM systems to enhance customer relationships
Contract Management- Negotiating, drafting, and managing contracts with customers, suppliers, and partners
- Ensuring legal and financial integrity of all contractual agreements
Financial Planning- Budgeting, financial forecasting, and monitoring financial performance
- Managing investments and financing strategies
Employee Management- Recruiting, training, and developing staff
- Performance management and fostering a positive company culture
- Shore GmbhLeading HubSpot Implementation & Inbound Sales Strategy (Salesforce & HubSpot)SOFTWARE-HERSTELLERApril 2017 - Oktober 2017 (7 Monate)München, BY, DeutschlandSupporting Restructuring and Turnaround ManagementCompany Restructuring Support
- Contributed significantly to the company's restructuring efforts, aiding in stabilization and revitalization
- Implemented strategic changes to operational processes and organizational structure
CRM Implementation and Optimization- HubSpot Implementation
- Advocated for and oversaw the transition from Salesforce to HubSpot
- Customized and optimized HubSpot to enhance sales and marketing effectiveness
- CRM Integration
- Ensured seamless integration of HubSpot with existing systems and processes
- Trained staff on utilizing the new CRM system for maximum efficiency
Setup of Inbound Sales & Marketing- Inbound Strategy Development
- Developed and executed inbound sales and marketing strategies to attract and engage leads
- Created content and campaigns focused on inbound methodology to drive customer acquisition
- Lead Nurturing and Conversion
- Implemented lead nurturing programs to improve conversion rates
- Monitored and analyzed performance metrics to continually refine strategies
Building the Sales Team with Inbound Technology- Sales Team Development
- Recruited and trained a new sales team focused on inbound sales techniques
- Provided ongoing coaching and support to ensure adoption of inbound sales practices
- Technology Integration
- Equipped the sales team with tools and technologies to support inbound sales efforts
- Streamlined sales processes to enhance productivity and effectiveness
Stakeholder Communication- Maintained clear and consistent communication with stakeholders throughout the restructuring process
- Provided regular updates on progress and outcomes to ensure transparency and trust
Employee Engagement- Fostered a culture of collaboration and innovation during the transition period
- Ensured that employees were aligned with the new strategic direction and motivated to contribute to the company's success
- Kaufm. Groß/Außenhandel, Kaufm. Groß/AußenhandelHfWU Jakob-Friedrich-Schöllkopf-S.2011Kaufm. Groß/Außenhandel, Kaufm. Groß/Außenhandel
- Salesforce Certified Advanced Administrator (ID: 22187241)Salesforce2021
- Salesforce Certified Sales Cloud Consultant (ID: 22169128)Salesforce2021
- Salesforce Certified Platform Developer I (ID: 2472087)Salesforce2022
- Salesforce Certified Administrator (ID: 22157843)Salesforce2021
- Salesforce Certified Platform App Builder (ID: 22496508)Salesforce2021
- Salesforce Certified Service Cloud Consultant (ID: 22194802)Salesforce2021