Beschreibung

DE (English version below)

🚀 Ich unterstütze Unternehmen dabei, ihr Marketing-Tracking zu optimieren, Daten zuverlässig zu erfassen und daraus fundierte Entscheidungen abzuleiten.

Mit über zehn Jahren Erfahrung in digitalem Marketing, E-Commerce und datengetriebenen Wachstum begleite ich Teams vom technischen Audit bis zur klaren, zielgerichteten KPI-Visualisierung. Ich analysiere bestehende Setups (z. B. Google Tag Manager, GA4, Shopify, Meta, Tableau), behebe Tracking-Probleme und entwickle Dashboards, die operative Klarheit schaffen und strategische Steuerung ermöglichen.

Ob als Sparringspartnerin für CMOs oder als Umsetzerin im Team – mein Fokus liegt immer auf nachvollziehbaren Daten, sinnvollen Metriken und messbarem Impact.

📊 Typische Projekte:

– Tracking-Audits & Debugging (GTM, GA4, Shopify, Meta etc.)

– Event-Setup und saubere Datenströme

– Visualisierung & Dashboards für Marketing-, E-Com-, Sales und CRM-Teams

– KPI-Definition & Attribution-Strategien

– Team-Sparring zu datengetriebener Entscheidungsfindung

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🚀 I help companies optimize their marketing tracking, ensure data is captured reliably, and turn it into actionable insights.

With over ten years of experience in digital marketing, e-commerce, and data-driven growth, I support teams from technical audits to clear, purposeful KPI visualizations. I analyze existing setups (e.g. Google Tag Manager, GA4, Shopify, Meta, Tableau), fix tracking issues, and build dashboards that create clarity and enable strategic decision-making.

Whether as a sparring partner for CMOs or a hands-on team contributor – my focus is always on trustworthy data, meaningful metrics, and measurable impact.

📊 Typical projects:

– Tracking audits & debugging (GTM, GA4, Shopify, Meta etc.)

– Event setup and clean data flows

– Visualization & dashboards for marketing, e-com, sales, and CRM teams

– KPI definition & attribution strategies

– Team sparring around data-driven decision-making

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher

Arbeitsortpräferenzen

Vor Ort möglich

München (bis zu 50 km)

Roadmap Digital
Freelance Marketing & Data Consultant
DIGITALAGENTUREN & IT-CONSULTING
November 2024 - Heute (1 Jahr und 9 Monate)
Munich Metropolitan Area, Germany
In my role as a Freelance Marketing Consultant, I focus on helping businesses optimize their digital marketing strategies and data systems to drive measurable results. Combining strategic marketing expertise with in-depth knowledge of data tracking and analytics, I work with clients to create scalable solutions tailored to their unique needs.

My work enables companies to leverage data effectively, streamline operations, and enhance their marketing performance for long-term success.
Web Analytics Google Tag Manager Marketing Intelligence Data visualisation Google Analytics
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