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Ela DietrichED

Ela Dietrich

Interim Head of Sales / Sales Director | B2B SaaS

1.200 €/Tag
Berlin, DE
15+ Jahre

Durchschnittliche Reaktionszeit: 1h

Über Ela

Interim Head of Sales for B2B SaaS and growth-stage companies.
I help sales organizations stabilize and scale.
I step in when sales teams need structure, clarity, and stronger execution — in high-growth phases or when performance needs to improve quickly.

My work focuses on pipeline visibility, KPI-driven performance, team development, and turning strategy into measurable results. I operate hands-on, working closely with founders and teams to build scalable sales structures and drive growth.
My background includes scaling international sales teams — from 5 to 25 people at Statista, and building a 15-person sales team from scratch — across SaaS, HR-tech and data environments.
Available for interim leadership and project-based support.
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

Vor Ort möglich
Berlin (bis zu 50 km), Hamburg (bis zu 30 km), Hannover (bis zu 50 km)

Projekt- und Berufserfahrung

  • Confidential B2B SaaS Client
    Interim Sales & Growth Advisor
    PERSONALWESEN
    Juli 2025 - Heute (11 Monate)
    Berlin, Deutschland
    Supporting B2B SaaS companies in stabilizing and scaling sales organizations, particularly in phases of rapid growth or transition


    Stepping in as interim sales leader to ensure continuity, rebuild structure, and re-establish team performance

    Bringing clarity to pipeline, forecasting, and KPIs, enabling better decision-making and planning

    Identifying and addressing performance gaps across team structure, processes, and individual execution

    Driving execution by setting clear priorities, introducing structure, and ensuring accountability across teams

    Coaching and developing sales teams to improve conversion, consistency, and ownership

    Acting as a sparring partner to founders and leadership on go-to-market strategy and growth initiatives
    Sales Process Optimization customer service Go-to-Market (GTM) Strategy Wachstumsstrategie Sales Playbook
  • Staffery GmbH
    Director Sales & Service
    DIGITALAGENTUREN & IT-CONSULTING
    November 2024 - Mai 2025 (6 Monate)
    Berlin, Deutschland
    Took over sales leadership in a scaling environment and stabilized and restructured the commercial organization



    Scaled the team from 2 Sales / 2 CS to 4 Sales / 3 CS, building a stronger foundation for growth

    Increased activity KPIs from 20 to 50 calls per day per rep, significantly improving team productivity

    Doubled enterprise wins from 2 to 4 large customers per month
    Drove ~25% revenue growth through improved execution and conversion
    Improved pipeline transparency and forecasting reliability through CRM (Salesforce) optimization

    Reduced inefficiencies and accelerated the sales cycle, enabling better planning and predictability

    Acted as a player-coach, supporting key deals while developing team capabilities
    Worked closely with founders on prioritization, growth strategy, and execution focus
    Customer Relationship Management (CRM) Sales Process Optimization Salesforce Sales funnel Process Optimization
  • truffls / Funke Works
    Team Lead Sales & Strategic Initiatives
    PERSONALWESEN
    Oktober 2023 - September 2024 (11 Monate)
    Berlin, Deutschland
    Built and led a 6-person B2B sales team in a fast-scaling HR-Tech environment
    Worked closely with the CEO and leadership team on sales strategy and post-acquisition restructuring

    Defined and implemented KPI frameworks, increasing transparency and performance accountability

    Introduced and operationalized an OKR framework to align company-wide priorities with execution

    Re-structured sales processes and clarified roles and responsibilities within the team

    Built and expanded strategic partnerships and key accounts
    Acted as a key interface between management, sales, and marketing, ensuring alignment and execution

    Drove performance improvements through coaching, clear targets, and structured follow-ups
    Sales Excellence Sales Process Optimization Salesforce Team management CEO-Kommunikation

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Ausbildung und Abschlüsse

  • Magister Artium
    Universität Hamburg
    2010
    Anglistik & Kulturanthropologie

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