Über Dzintra
Senior Product/Project Manager with 25+ years in IT, combining systems analysis depth with 15+ years of
hands-on product delivery across high-traffic digital platforms serving hundreds of thousands of
users.
Experienced in owning consumer-facing and platform products end-to-end — from problem
framing and discovery through prioritisation, continuous delivery, and measurement. Known for
making pragmatic trade-offs between user value, technical constraints, and business impact,
especially in complex multi-sided platform environments.
Combines UX sensibility (journey mapping, prototyping) with deep technical fluency (APIs,
integrations, data flows) and data-driven decision-making. Proven track record of delivering
outcomes in cross-country, distributed teams across European markets.
Lettisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Konversationssicher
Russisch
Verhandlungssicher
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- Adidas AGSenior Technical Program ManagerGROSSHANDELFebruar 2022 - August 2025 (3 Jahre und 6 Monate)GermanyHeld combined product and delivery accountability across large-scale platform programmes within Adidas’s Trans4m SAP S/4HANA transformation, operating in a continuous delivery environment withdistributed, cross-functional teams.
- End-to-End Product Delivery & GTM Alignment: Led delivery across DTC Backoffice (€5M–10M, 7 product squads) and ANR Allocation & Replenishment (€10M, 6 teams, ~150 people), ensuring platform capabilities aligned with Go-To-Market needs across European markets.
- Cross-Area Solution Alignment: Partnered daily with domain Product Owners, engineering, and market teams across multiple countries, ensuring requirements, dependencies, and technical decisions came together into a coherent, buildable solution rather than fragmented team-level outputs.
- Cross-Discipline Ownership: Held accountability for budget, resources, and delivery across Product, Engineering, and Testing. Supported backlog alignment across teams, ensuring continuous delivery of relevant and usable product increments.
- Technical Integrity & Trade-offs: Partnered with domain architects to drive system design decisions. Identified cross-team dependencies early and made trade-offs between delivery speed, technical constraints, and product scope to maintain platform stability.
- AI Discovery & Prototyping: Led feasibility assessment and POC delivery for an AI-driven forecasting solution, achieving 60–70% accuracy. Translated business needs into functional logic, validated data inputs, and supported data-driven investment decisions.
- Operational Governance & KPIs: Defined and tracked KPI frameworks to support product and delivery decisions across 150+ people. Maintained SVP-level reporting while resolving stakeholder misalignment and cross-functional bottlenecks.
- 2e Systems GmbHSenior Product & Project ManagerDIGITALAGENTUREN & IT-CONSULTINGApril 2016 - Februar 2022 (5 Jahre und 10 Monate)Bad Soden am Taunus, DeutschlandDual role as Product Manager for a multi-tenant airline platform and Project Manager for key enterprise accounts. Shaped product direction while working in continuous delivery alongside engineering.
- Product Ownership & Platform Evolution: Owned the eePaxSuite Check-in module serving 15 airlines. Shaped product direction and translated requirements into scalable platform features, balancing the needs of multiple customer segments — a classic multi-sided platform challenge.
- Enterprise Solution Delivery: Led delivery for key accounts, including Austrian Airlines, with commercial and operational responsibility. Delivered a custom end-to-end booking and check-in solution, which was later productised and rolled out across the platform.
- Technical Product Implementation (NDC): Led delivery of Hahn Air’s IATA Level 3 NDC platform, one of the early NDC 17.2 implementations. Delivered Phase 1 and 2, covering aggregation, offer/order management, payments, and ancillaries — forming the foundation for a One Order architecture.
- Data-Driven Optimisation & Experimentation: Identified a systemic API cost issue driven by bot traffic with low booking intent. Analysed traffic data, defined ML-based filtering signals, and drove implementation — achieving 30%+ improvement in bot detection and reducing costs by tens of thousands per airline monthly.
- ValdatiGrupaIT Consultant | Systems AnalystENERGIEAugust 2014 - Januar 2016 (1 Jahr und 5 Monate)LatviaBusiness analyst and consultant for Elektrum.lv, a large-scale consumer self-service portal serving 475,000+ monthly users.
- Consumer Platform Discovery: Worked with business stakeholders to understand customer needs and translate them into structured requirements and system logic for a high-traffic, consumer-facing digital platform.
- Requirements Engineering: Authored a 600-page Requirements Specification document defining business rules, user journeys, and functional logic — providing a complete and buildable foundation for development.
- System Integration & Data Flows: Defined integration requirements across 70+ web services connecting the portal to Oracle Utilities billing, plus end-to-end payment and authentication logic across six banking integrations.
- Data-Informed UX Decisions: Used usage trends and traffic data to support UX decisions, including early adoption of responsive design driven by growing mobile usage patterns.
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Ausbildung und Abschlüsse
- Bachelor's Degree inRiga International School of Economics and Business Administration (RISEBA)2004Bachelor's Degree in
- Certificate in Advanced English (CAE)University of Cambridge2002Certificate in Advanced English (CAE)