Über Dorothee
Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Projekt- und Berufserfahrung
- OPENTEXT (B2B EIM SOFTWARE)SENIOR FIELD MARKETING MANAGERSOFTWARE-HERSTELLERApril 2019 - Heute (7 Jahre und 2 Monate)Paris, FrankreichLaunch of the "CEA Lab" Think Tank : design and facilitation of a program dedicated to Chief Enterprise Architects, generating 7 qualified leads and contributing to a pipeline of 2ME in 12 months. Average participation rate of 90%, with 25% of participants engaged in a post-event follow-up process.Management of the first OpenText Virtual Summit during Covid-19 : full coordination of studio recording and broadcasting, speakers management, reaching 185 participants and generating 30 qualified leads. Reduction in logistics costs of 25% compared to an equivalent physical event.
- MOSKITOS (B2B SAASMARKETING AND COMMUNICATION DIRECTORDIGITALAGENTUREN & IT-CONSULTINGNovember 2016 - März 2019 (2 Jahre und 4 Monate)92300 Levallois-Perret, FranceAcquisition of IT Directors through "Culture & Food" VIP events : organization of 6 VIP events/year targeting IT Directors, with a participation rate of 75% and conversion rate of participants into leads of 22%. Direct contribution to a pipeline of 600 Ke/year and an ROI of 32:1.
- JEMS GROUP (DATA ISV)MARKETING & COMMUNICATION MANAGERDIGITALAGENTUREN & IT-CONSULTINGSeptember 2015 - März 2016 (6 Monate)Neuilly-sur-Seine, FranceResponsible for strategic and operational Marketing & Communication planning : budget, organization, events, internal communication, PR...
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Ausbildung und Abschlüsse
- Master's Degree in Marketing ManagementISEG Paris2003Master's Degree in Marketing Management
- Forrester Mastering Customer Experience2021Forrester Mastering Customer Experience
Zertifizierungen
- Generative AI & Prompt EngineeringJEDHA2025