Beschreibung

Langjährige Erfahrung in der digitalen Transformation im Marketing: Strategieberatung, Konzeption und Implementierung von MarTech und AdTech Stacks für Konzerne und KMU - Architektur, Anforderungsmanagement, Projekt-Management, Systemevaluation und Implementierungen. Plus: Mehrjährige Erfahrung als Interim-Manager für digitale Marketing-Teams

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Konversationssicher

Arbeitsortpräferenzen

Vor Ort möglich

München (bis zu 50 km)

Selbständig
Data Driven Marketing Consultant, Project Lead and Interim Manager
Juli 2009 - Heute (17 Jahre und 1 Monat)
Germany
Data Driven Marketing Strategy and Tactics Consultant Focus on Performance-based Online Customer Acquisition, Customer Journey and Data Driven Marketing Management Marketing Teams Certified Scrum Master Projects:
- Interim Management Marketing Automation Team (Telco)
- Project Management DSP and DAM evaluation and implementation (Retail)
- New Work - Tools and efficient working techniques (Automotive)
- Program Lead Data Driven Marketing (Automotive) - 14 Projects, agile program Setup
- New Work Technology Architecture, Implementation and Operating Model - Jira, Confluence, Microsoft 365 (Publisher, Agency, Consultancy)
- Evaluation and Implementation Marketing Technology (Martech) Stacks: Adserver, DMP, DSP, CDP, DCO, Campaign Optimization RTB and DSP, Attribution, Media Mix Modeling
- Operation Model Implementation Data Driven Marketing
- Integration of MarTech systems into existing system architecture
- Optimization CpX for Ecommerce Companies
- Social Media Strategy and Implementation Consultancy
AUDIENCE COMMUNICATION GmbH
Systemadministrator
Januar 2012 - Heute (14 Jahre und 7 Monate)
83607 Holzkirchen, Germany
Future Marketing GmbH
Associated Partner
Februar 2016 - Heute (10 Jahre und 6 Monate)
Germany
Projects:
- Marketing Technology (MarTech) Stack review, concept and architecture, and implementation (Telecommunication, Transport Company, Finance, Automotive)
- Evaluate and prepare C-Level decision for all kind of MarTech systems: CRM, CDP; Campaign Management Tools, DMP, DSP, Adserver, BI and AI Tools, Dashboard Tools (several industries)
- Concept, evaluation and implementation customer data platform (CDP) (Telecommunication)
- Concept data strategy and preparation GDPR (Telecommunication, Transport Company)
- Concept Marketing Operating Model (Telecommunication)
- Concept Attribution and Media Mix Modelling Systems (Telecommunication, Transport company, Bank)