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Deutsch
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Ukrainisch
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Projekt- und Berufserfahrung
- REWE GroupPerformance Marketing Specialist at Customlytics (App Digital Marketing Agency)GROSSHANDELSeptember 2023 - September 2024 (1 Jahr)Berlin, Deutschland🛠 Areas of responsibilities: Digital Marketing Campaigns, Tracking📱 Channels Apple Search Ads📈 Goal: Quality App Installers (assessed byWeekly-Active-Users metric);💵 Yearly budget managed: 7-digits (NDA)🏆 Achievements:- Persuaded the REWE team to scale up the yearly budget by 25% due to outstanding performance of the channel which ultimately led to the retainer boost of the agency;- Created a fully-automated Apple Search report using Google Apps Script (JavaScript based) REWE team still uses.
- BoschPerformance Marketing Specialist at Customlytics (App Digital Marketing Agency)HIGHTECHSeptember 2023 - September 2024 (1 Jahr)Berlin, Deutschland🛠Areas of responsibilities: Digital Marketing Campaigns, Tracking📱 Channels: Apple Search Ads, Google Ads, Meta Ads📈 Goal: Quality App Installers💵 Yearly budget managed: 6-digits (NDA)🏆 Achievements:- Won the Bosch MeasureOn project against the competitor agency by demonstrating excellent Google & Meta campaigns performance, so Bosch fully switched to Customlytics;
- GraphrsEntrepreneur Contract as Independent Marketing ConsultantHIGHTECHSeptember 2024 - Heute (1 Jahr und 9 Monate)Berlin, Deutschland🛠 Areas of responsibilities: Digital Marketing Campaigns, Tracking, CRM, Reporting, Website improvements (Webflow), Marketing Automations through n8n📱 Channels: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads📈 Goal: Quality leads generation💵 Yearly budget managed: 6-digits (NDA)🏆 Achievements:- Smart omni-channel marketing funnel brings high quality B2B leads, which converts to the 10+ ROAS boosted by always-increasing LTV (calculation is still in progress);- Fully automated reporting framework & aligned funnel with sales department via CRM System (Pipedrive) to analyse ROI & adjust the funnel accordingly;- Managed a team of web-designer & developer to build up a website from scratch followed by multiple rounds of performance-based improvements;
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Ausbildung und Abschlüsse
- Bachelor of Arts▸University of Hertfordshire2020Bachelor of Arts
- Bachelor of Arts International Business Administration▸HWR Berlin2021Bachelor of Arts International Business Administration