Désirée G.

As the first marketing hire for the DACH region, I played a key role in launching and scaling Deel’s presence in the German-speaking market. I developed and executed full-funnel B2B marketing strategies tailored to regional needs, contributing significantly to brand awareness and pipeline growth.

Key achievements and responsibilities included:

- Leading cross-product, full-funnel marketing campaigns to engage target audiences at every stage of the buyer journey.

- Driving localized demand generation through multi-channel initiatives such as paid advertising, webinars, content syndication, and co-branded partnerships.

- Planning and executing local events, including webinars and exclusive C-level dinners, to deepen brand engagement and customer relationships.

- Managing website content localization, overseeing paid media campaigns, and coordinating multiple out-of-home (OOH) advertising efforts in Germany.

- Building and maintaining strong PR relationships and strategic partnerships to maximize media exposure and co-marketing opportunities.

- Collaborating closely with Account Executives and SDR teams to optimize the sales funnel—from marketing-qualified leads (MQLs) to product demos and sales-qualified opportunities (SQOs).

- Enhancing organic growth through targeted SEO strategies and creation of region-specific content.

- Supervising external agencies and freelancers responsible for content localization, PR, and event execution to ensure consistent messaging and high-quality delivery.

This role enabled me to combine strategic leadership with hands-on marketing execution, driving Deel’s expansion and establishing a strong foothold in the competitive HR SaaS space across the DACH region.

Led the end-to-end B2B marketing efforts for an HR SaaS product in the DACH region, building and executing a results-driven, full-funnel marketing strategy with a strong focus on demand generation.

- Strategic Marketing Ownership: Developed and delivered integrated marketing campaigns across all touchpoints, including digital advertising, content, email/CRM, live and virtual events, webinars, partnerships, and influencer initiatives.

- Go-to-Market & Positioning: Shaped messaging and positioning to resonate with B2B buyers in HR and corporate mobility, ensuring alignment with market needs and sales goals.

- Stakeholder Collaboration: Acted as a key interface between marketing, sales, product, and operations, driving alignment across functions to support commercial success in the DACH region.

- Budget & Performance Management: Managed and optimized the marketing budget, analyzing channel performance and campaign ROI to inform strategic decisions and improve efficiency.

- Business Impact: Delivered a 58% YoY increase in MQLs and outperformed acquisition KPIs by nearly 40%, significantly boosting sales pipeline contribution and marketing ROI.

Event planning, podcast management, project coordination, and newsletter communication to boost brand engagement and customer activation.

Key responsibilities:

- Podcast Management: Topic research, sourcing and coordinating with external speakers, organizing and managing the technical setup of recordings, as well as distributing the podcast across various channels.

- Project Management: Leading and coordinating the content creation team in bi-weekly sprints, working closely with multiple stakeholders and overseeing the full content production planning.

- Social Media: Managing social media channels including content calendar planning, creation of engaging content snippets, and ensuring consistent posting to increase reach and interaction.

- Customer Newsletter: Planning editorial content, creating, and sending a monthly customer newsletter to drive engagement and keep the audience informed.