Carolina Prange

Independent brand strategy practice for companies. I support projects end to end — from diagnosing what's blocking a company's communication to building positioning, narrative and a complete brand. I help companies escape price-based competition and be chosen for clarity, attracting the right clients and closing faster. Through the Brand-to-Web service line, I turn that strategy into functional digital products — landing pages, websites and MVPs — built quickly with the support of AI and no-code tools.

Co-founder of a B2B SaaS platform that automates the creation of proposals and reports, combining AI automation, professional design and business-process know-how. I am responsible for the product's brand, positioning and go-to-market strategy — from translating a complex technical solution into a clear message to defining how the product reaches the market and wins its first customers.

Led the marketing strategy and execution of an innovation and startup hub, progressing from design intern to marketing coordinator. I led the brand's rebranding and restructured its communication processes (email, WhatsApp and Instagram), making it clearer and closer — which increased event attendance and member retention. I created editorial lines and graphic and presentation materials for commercial and institutional use, and ran campaigns across digital and physical channels, from email marketing and landing pages to event activations — including the branding and ticket sales for Tijolo Business (sold out).