Ăśber Carolin
I help B2B teams fix messy commercial processes and turn unreliable setups into systems they can actually run on.
- CRM data no one trusts
- reporting that gets questioned
- inconsistent pipeline reviews
- unstable forecast numbers
- manual lead routing
- unclear sales and marketing handoffs
- too much admin, not enough execution
âś… What I do
- CRM cleanup and structure: field logic, stages, ownership, lifecycle, data quality
- Lead routing and automation: routing logic, SLAs, workflows, reduced manual work
- Reporting and KPIs: dashboards, pipeline visibility, performance tracking
- Pipeline and forecasting: stage consistency, close dates, better forecast inputs
- Process clarity: fix handoffs and friction across GTM workflows
- Enablement: SOPs, playbooks, onboarding, usable documentation
đź§° How I work
- Hands-on from the start: I don’t stop at recommendations. I help fix the actual setup.
- Structured, but practical: I focus on changes that improve day-to-day execution, not process for the sake of process.
- Built for adoption: The goal is not a perfect system on paper. The goal is a setup your team will actually use.
- Clear communication throughout: I document decisions, keep stakeholders aligned, and make sure there is clarity on what changed and why.
🛠️ Core tools
🎯 Best fit
- B2B SaaS teams
- Growing teams that outgrew early-stage chaos
- Companies that need structure without hiring full-time ops
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Portugiesisch
Grundkenntnisse
Projekt- und Berufserfahrung
- MarqVision (YC S21)Process Improvement & Revenue Enablement SpecialistMai 2024 - Januar 2026 (1 Jahr und 8 Monate)• Primary RevOps resource for the European region, supporting an 11-person commercial team across SDR,AE, and Customer Success.• Designed and implemented the regional operating model for Europe, covering Salesforce administration,routing logic, reporting infrastructure, and GTM tooling.• Owned regional Salesforce administration within scope, including field creation, validation logic, workflowsupport, and data structure improvements.• Led the migration from Gong Engage to Apollo and rolled out Clay for enrichment workflows, improving howlist-building, research, and outbound execution worked together.• Built and maintained reporting used in recurring business reviews with leadership and finance, improvingvisibility into pipeline quality, activity trends, and forecast signals.
- METABOLON, INC.Sales Operations ConsultantApril 2023 - März 2024 (11 Monate)• Replaced a fragmented manual outbound setup with a structured Salesforce + Outreach workflow, creatingclearer data capture, ownership visibility, and follow-up tracking.• Built dashboards and activity tracking views that made outbound progress, account coverage, and campaignperformance measurable for sales leadership.• Improved CRM hygiene, ownership logic, and reporting inputs, creating a more reliable basis for pipelinereviews, commercial planning, and forecasting discussions.• Supported the rollout of Outreach to centralize execution and reduce manual work across the outboundprocess.
- SpendeskSales Operations ManagerJanuar 2022 - März 2023 (1 Jahr und 2 Monate)• Took ownership of CRM hygiene, workflow design, and operational support for a global Lead Generationteam of 12 across multiple markets.• Strengthened outbound execution through ICP refinement, routing logic improvements, lead scoring, andprioritization frameworks.• Led a Salesforce cleanup and data governance initiative, improving reporting reliability and trust in pipelinedata across sales and leadership.• Built onboarding materials and workflow documentation to support scalable process adoption and moreconsistent team execution
Empfehlungen
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Ausbildung und AbschlĂĽsse
- Bachelor of ScienceUniversität HamburgBachelor of Science - BS, Economics
Zertifizierungen
- Intellectual Property Law SpecializationUniversity of Pennsylvania2025
- Foundations of Project ManagementGoogle2024