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Carolin F.CF

Carolin F.

RevOps Specialist fixing and scaling GTM systems

690 €/Tag
Hamburg, DE
3-7 Jahre

Durchschnittliche Reaktionszeit: 1h

Ăśber Carolin

I help B2B teams fix messy commercial processes and turn unreliable setups into systems they can actually run on.

This often shows up as:
  • CRM data no one trusts
  • reporting that gets questioned
  • inconsistent pipeline reviews
  • unstable forecast numbers
  • manual lead routing
  • unclear sales and marketing handoffs
  • too much admin, not enough execution
I work across CRM structure, automation, reporting, KPI visibility, pipeline management, and forecast readiness to make systems clearer and more reliable as teams grow.

âś… What I do

  • CRM cleanup and structure: field logic, stages, ownership, lifecycle, data quality
  • Lead routing and automation: routing logic, SLAs, workflows, reduced manual work
  • Reporting and KPIs: dashboards, pipeline visibility, performance tracking
  • Pipeline and forecasting: stage consistency, close dates, better forecast inputs
  • Process clarity: fix handoffs and friction across GTM workflows
  • Enablement: SOPs, playbooks, onboarding, usable documentation

đź§° How I work

  • Hands-on from the start: I don’t stop at recommendations. I help fix the actual setup.
  • Structured, but practical: I focus on changes that improve day-to-day execution, not process for the sake of process.
  • Built for adoption: The goal is not a perfect system on paper. The goal is a setup your team will actually use.
  • Clear communication throughout: I document decisions, keep stakeholders aligned, and make sure there is clarity on what changed and why.

🛠️ Core tools

Salesforce · HubSpot · Clari · Apollo · Chili Piper · Clay · Zapier · n8n· Power BI · Excel · Google Sheets · SQL

(plus the usual GTM stack depending on your setup)

🎯 Best fit

  • B2B SaaS teams
  • Growing teams that outgrew early-stage chaos
  • Companies that need structure without hiring full-time ops

Learn more on my website 👉 rev-frame.com/
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Muttersprachlich oder zweisprachig

  • Portugiesisch

    Grundkenntnisse

Nur remote
Führt Projekte hauptsächlich remote aus

Projekt- und Berufserfahrung

  • MarqVision (YC S21)
    Process Improvement & Revenue Enablement Specialist
    Mai 2024 - Januar 2026 (1 Jahr und 8 Monate)
    • Primary RevOps resource for the European region, supporting an 11-person commercial team across SDR,
    AE, and Customer Success.
    • Designed and implemented the regional operating model for Europe, covering Salesforce administration,
    routing logic, reporting infrastructure, and GTM tooling.
    • Owned regional Salesforce administration within scope, including field creation, validation logic, workflow
    support, and data structure improvements.
    • Led the migration from Gong Engage to Apollo and rolled out Clay for enrichment workflows, improving how
    list-building, research, and outbound execution worked together.
    • Built and maintained reporting used in recurring business reviews with leadership and finance, improving
    visibility into pipeline quality, activity trends, and forecast signals.
    Prozessoptimierung GTM Tooling Salesforce CRM CRM Data Hygiene & Governance
  • METABOLON, INC.
    Sales Operations Consultant
    April 2023 - März 2024 (11 Monate)
    • Replaced a fragmented manual outbound setup with a structured Salesforce + Outreach workflow, creating
    clearer data capture, ownership visibility, and follow-up tracking.
    • Built dashboards and activity tracking views that made outbound progress, account coverage, and campaign
    performance measurable for sales leadership.
    • Improved CRM hygiene, ownership logic, and reporting inputs, creating a more reliable basis for pipeline
    reviews, commercial planning, and forecasting discussions.
    • Supported the rollout of Outreach to centralize execution and reduce manual work across the outbound
    process.
  • Spendesk
    Sales Operations Manager
    Januar 2022 - März 2023 (1 Jahr und 2 Monate)
    • Took ownership of CRM hygiene, workflow design, and operational support for a global Lead Generation
    team of 12 across multiple markets.
    • Strengthened outbound execution through ICP refinement, routing logic improvements, lead scoring, and
    prioritization frameworks.
    • Led a Salesforce cleanup and data governance initiative, improving reporting reliability and trust in pipeline
    data across sales and leadership.
    • Built onboarding materials and workflow documentation to support scalable process adoption and more
    consistent team execution

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Ausbildung und AbschlĂĽsse

  • Bachelor of Science
    Universität Hamburg
    Bachelor of Science - BS, Economics

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