Beschreibung

Strategy - Marketing & Brand Strategy, Multi-Channel Communication Strategy, Brand Narratives

Product Development, Brand Development + Innovation Strategy, Design Strategy

Coaching - Design Thinking Coach, Business Coach (Change/Transformations Management),

Innovation Trainer, Facilitator, Sociodrama Practitioner, OKR Coach, LSP Coach

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher

Arbeitsortpräferenzen

Vor Ort möglich

Hamburg (bis zu 50 km), Berlin (bis zu 10 km), München (bis zu 10 km), Frankfurt am Main (bis zu 10 km), Köln (bis zu 10 km)

NUR DIE Germany GmbH
Brand Business Manager Team Lead
MODE & KOSMETIK
Oktober 2025 - Mai 2026 (7 Monate)
Team Lead of a cross-functional team, responsible for the
strategic development of marketing and brand positioning.
Ownership of the marketing and brand strategy, including
the development of customer journey concepts,
establishment of a KPI framework, website development,
and structured performance reporting.
Responsible for briefing and managing external agencies to
deliver integrated marketing initiatives.
Led project management for product launches, covering
concept development, preparation of decision papers, and
management of timelines, resources, and key stakeholders.
Preparation and delivery of management presentations and
strategic updates for senior leadership.
Analysis and interpretation of market research insights and
performance KPIs to drive data-informed marketing
decisions.
Development and execution of integrated marketing
campaigns, from strategic ideation to successful
implementation.
Projektmanagement Marketing Go-To-Market Strategy & Execution Communication strategy
Hermes Germany Logistik
Strategie/Produkt/Innovation
LOGISTIK & SUPPLY CHAIN
August 2024 - Heute (1 Jahr und 11 Monate)
Hamburg, Deutschland
The Project

Strategy/product development/innovation

My Job

Leading various medium and large teams for product development C2C and B2C. Workshop conception, facilitation and evaluation for product strategy development. Project management, inspiration and establishment of new work structures/flow. Use of creative working methods.
Führungskräfte Coaching Unternehmensstrategie LEGO Serious Play Produktentwicklung Projektmanagement
EVERSYS
EVERSYS
LUXUSGÜTER
August 2023 - Heute (3 Jahre)
Hamburg, Deutschland
The Project
Develop an innovative and inspirational Global Brand Strategy Model
My Job
As freelance Strategy Director and Design Thinking Coach leading the current brand status into a sustainable global Brand and transfer into the De’Longhi Brand Process.
Facilitate a Design Thinking Workshop, leading a small team and developing the Brand and Product/Portfolio on every level. Defining a future driven Positioning and Value Proposition Canvas. Currently defining the global Brand Strategy and Brand ID and OKR.