Carina L.

Brand & Growth Marketing Consultant with experience across luxury fashion retail, e-commerce and FMCG brands. I specialize in connecting brand storytelling, customer insights and data-driven growth across omnichannel touchpoints — from CRM and app growth to social media, influencer activations and integrated campaign strategy.

I’ve worked in cross-functional environments at companies such as Breuninger, Zalando and Coca-Cola, leading initiatives that bridge Brand, Performance Marketing, CRM, Retail and Product teams. My focus lies in creating customer-centric experiences and integrated campaigns that drive both engagement and measurable business impact.

I’m passionate about strong consumer brands and enjoy translating cultural trends, customer insights and business goals into relevant growth and brand experiences.

Available for D2C / Consumer / Lifestyle Brands:

• Brand & Growth Strategy

• Omnichannel Campaigns

• CRM & Customer Activation

• App & Loyalty Strategy

• Influencer & Community Activation

• GTM & Launches

• AI-supported Personalization Concepts