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Malt Strategy
Malt Strategy
Callan StricklandCS

Callan Strickland

CRM, Email Marketing & Retention Specialist

550 €/Tag
Berlin, DE
3-7 Jahre
Email marketing
Customer Loyalty/ Retention
Copywriting
Klaviyo
Marketing Automation

Durchschnittliche Reaktionszeit: 1h

Über Callan

Freelance Klaviyo specialist with 14+ years in digital marketing and CRM. I own email accounts end-to-end: strategy, flows, copy, segmentation, and reporting. I have grown email revenue from 3% to 25% of total revenue share and delivered 300% increases in attributable revenue through lifecycle optimisation.

I work with ecommerce and DTC brands, communicate proactively, and use AI tools daily to work smarter and faster.

  • Englisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Grundkenntnisse

  • Französisch

    Grundkenntnisse

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Vie Sociale
    Digital Marketing Consultant
    Januar 2026 - Heute (7 Monate)
    Berlin, Germany
    • ● Designing and implementing an Instagram content strategy for a Berlin-based small business, aligning creative direction with brand objectives and organic growth targets.
    • ● Managing end-to-end content creation, including professional photography, editorial planning, and publishing workflows.
    • ● Tracking audience engagement and retention metrics, iterating on strategy based on data insights to improve organic reach and reduce audience churn.
    Social media Photography Project Management Data analysis
  • Up Space
    Project Management with AI
    September 2025 - Dezember 2025 (3 Monate)
    Berlin, Germany
    • ● Gained hands-on project management experience by leading digital and AI-driven initiatives from concept to delivery using Agile and hybrid methodologies.
    • ● Spearheaded an independent capstone project to enhance the digital marketing and customer lifecycle strategy of a Berlin-based bespoke jewelry brand, applying AI analytics, automation, and data-driven insights to improve engagement and conversion.
    • ● Leveraged advanced AI tools for performance tracking, forecasting, and workflow optimisation, integrating these technologies into core project processes.
    Project Management artificial intelligence
  • X-BIONIC
    Email Marketing & Retention Manager
    Oktober 2023 - Juli 2025 (1 Jahr und 9 Monate)
    Berlin, Germany
    • ● Directed the end-to-end planning and execution of email marketing campaigns, overseeing lifecycle strategy, segmentation, content development, and automation workflows.
    • ● Drove a 22% uplift in customer engagement and grew email-driven revenue share from 3% to 25% through data-led optimisation, retention-focused lifecycle campaigns, and LTV-driven audience segmentation.
    • ● Managed cross-functional collaboration with design, product, and analytics teams to align marketing initiatives with brand objectives.
    • ● Introduced continuous A/B testing frameworks, improving open and click-through rates across all customer segments throughout the funnel.
    • ● Applied Agile methodologies to streamline campaign delivery timelines and reporting cycles.
    Email marketing Marketing Automation Customer Loyalty/ Retention Klaviyo
Gesamte Berufserfahrung von Callan ansehen

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Ausbildung und Abschlüsse

  • Master's of Business Administration
    Lazaridis School of Business & Economics
    2020
    Master's of Business Administration
  • Bachelor of Arts
    Wilfrid Laurier University
    2013
    Bachelor of Arts
Ausbildung und Abschlüsse von Callan ansehen

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