Beschreibung

10 years of experience in Programmatic Advertising.

7 years of specialization in Amazon DSP, STV/CTV and Amazon Marketing Cloud (AMC).

Happy Clients: Deutsche Telekom, Unilever, Essity, Bosch, Henkel, Doppelherz, Sennheiser, Philips, Rösle, Coca Cola, Universal, Bastei Lübbe, GU Verlag, DTV Verlag, and more.

Request your free initial consultation now – just send a message! 🪩

My consulting focus areas:

· Strategy, Audits, Optimization & Scaling of Amazon DSP Campaigns (Upper, Mid, Lower Funnel)

→ I help improve your conversion rate.

· Data Analysis & Insights with Amazon Marketing Cloud (AMC)

→ I make your data understandable and actionable.

· Campaign Setups, Audience Strategies & Custom Reports

→ I help you find the right target audience.

· Support with Inhousing Processes & Team Enablement

→ I support your team in building and applying knowledge.

· Campaign Management – Amazon DSP done-for-you

→ I manage your programmatic campaigns.

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher

Arbeitsortpräferenzen

Vor Ort möglich

Hamburg (bis zu 50 km)

FREELANCE
PROGRAMMATIC ADVERTISING CONSULTANT
BERATUNG & AUDITS
April 2025 - Heute (1 Jahr und 4 Monate)
Hamburg, Deutschland
My consulting focus areas for Amazon DSP, AMC and CTV:

· Strategy, Audits, Optimization & Scaling of Amazon DSP Campaigns (Upper, Mid, Lower Funnel)
→ I help improve your conversion rate.

· Data Analysis & Insights with Amazon Marketing Cloud (AMC)
→ I make your data understandable and actionable.

· Campaign Setups, Audience Strategies & Custom Reports
→ I help you find the right target audience.

· Support with Inhousing Processes & Team Enablement
→ I support your team in building and applying knowledge.

· Campaign Management – Amazon DSP done-for-you
→ I manage your programmatic campaigns.
Growth Strategy AMC CTV Trainings
REMAZING GMBH
HEAD OF PROGRAMMATIC ADVERTISING
August 2024 - März 2025 (7 Monate)
• Aufbau des Programmatic Teams
• Advertising Strategy Lead für Key Accounts
• Definition und Integration von neuen Prozessen
• Neukundenbetreuung und Bestandskundenentwicklung
FINC3 COMMERCE / FRONT ROW GROUP
HEAD OF PROGRAMMATIC ADVERTISING
März 2020 - Mai 2024 (4 Jahre und 2 Monate)
• Aufbau und Führung der Programmatic Advertising Unit, Fokus Amazon DSP & Retail Media
• Amazon Marketing Cloud Lead Advertising
• Strategy Lead für Key Accounts
• New Business Ausbau
• Strategieentwicklung und Beratung
• Erstellung und Durchführung von Webinaren & Workshops