Beka K.

Owned organic growth strategy across SEO, GEO and paid acquisition. Tripled global organic traffic by architecting a growth initiative to open book chapters to Search Engines, significantly expanding the indexable surface area. Led a specialized SEO agency and team of freelancers in a comprehensive technical assessment, prioritizing error prevention and on-site/off-site health. Led the cross-functional teams in executing 100+ A/B tests across the organic user flow touchpoints including pricing pages, checkout, landing pages, sign up pages, etc. leading to increase is Average Order Value by 15%. Optimized user flows from organic entry to subscription, achieving a 40% lift in sign-up conversion through rigorous A/B testing. Defined and reported on next-gen organic metrics, including AI Share of Voice and Citation Frequency, aligning 17+ stakeholders on monetization KPIs. Leveraged Perplexity, v0.dev, and OpenAI API to accelerate experiment validation and GEO visibility, cutting ship cycles by 2x.

Led the development, scaling, and optimization of Weblium's site builder product, serving 200,000+ monthly active users globally. Improved core builder experience, payment flows, template marketplace, and onboarding achieving 22% growth in monthly active sites and 40% lift in trial-to-subscriber conversion. Implemented user analytics and A/B testing processes to guide high-impact feature development, resulting in a 17% sustained increase in platform retention. Synthesized customer feedback and quantitative usage data to drive launch of advanced editing, e-commerce, and collaboration features raising NPS by 16 points. Managed multi-functional squads across engineering, design, and customer support.

Supported cross-functional teams by gathering user insights and performance metrics to inform product roadmap discussions. Monitored user behaviors through Google Analytics and Excel reports, identifying quick-win opportunities for growth experiments. Researched competitor pricing and subscription models to propose updates. Assisted in setting up A/B tests, evaluating customer responses to new features and gathering data for iterative improvements.