Über Anouk
Looking to boost your brand visibility, drive qualified traffic, run digital marketing campaigns, and accelerate business performance? I’m here to help.
With 7+ years of experience in managing 360° and omnichannel marketing campaigns, I support brands from strategy to execution across digital, CRM, social media, and retail channels. I specialize in:
• Crafting localized and data-driven strategies
• Optimizing campaign performance to deliver measurable results
• Driving customer engagement and conversions
What sets me apart? A sharp ability to combine strategic thinking with hands-on execution, and to collaborate with cross-functional teams and partners to deliver customer-centric solutions.
👉 Typical projects:
• Multi-channel digital marketing campaign strategy, planning and rollout
• CRM & E-commerce
• Social media and Display ads
• Performance analysis
• Retail and brand activation support
Let’s talk about how I can help you reach your goals, faster and smarter!
Französisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Konversationssicher
Portugiesisch
Grundkenntnisse
Vor Ort möglich
Berlin (bis zu 50 km)
Projekt- und Berufserfahrung
- GetYourGuideMarketing Campaign Manager FreelanceREISEN & TOURISMUSJuni 2024 - Heute (2 Jahre)Berlin, Germany• Led 360° omnichannel marketing campaigns targeting B2C audiences, collaborating with internal teams and B2B partners to align strategies with business objectives.• Developed and executed multi-channel strategies to enhance brand visibility and drive conversions.• Analyzed campaign KPIs, provided actionable insights, and implemented optimizations to improve performance and ROI.• Coordinated end-to-end campaign execution, ensuring seamless collaboration between creative and operational teams to meet deadlines and objectives.• Set up marketing campaigns set up accross digital channels: Social Media posts, Display ads etc.
- ZalandoDigital Marketing Manager - FranceMODE & KOSMETIKJanuar 2020 - Januar 2024 (4 Jahre)Berlin, Germany• Managed 360° omnichannel marketing campaigns across digital platforms (Emails and Push Notifications) ensuring alignment with localized strategies.• Developed communication strategies for brands, new collections, promotions and exclusive collaborations.• Strategy to grow our data base & retain our subscribers. Deepen customer relationship with loyalty program communications.• Enhance customer journeys with consistent lifecycle content through onboarding, trigger mails and reactivation campaigns.• Monitored campaign performance, conducted A/B testing, implemented targeted audiences' strategies and insights-driven improvements to boost engagement and conversion rates.• Performed competitor analysis and identified market trends to adapt campaigns and maintain competitiveness.
- LapeyreCross-channel ProjectJunior ManagerSeptember 2018 - September 2019 (1 Jahr)Paris, France• Managed key product categories and coordinated onsite promotions to enhance customer engagement.• Produced the 2019 home design catalogue, collaborating with marketing, buyers, artistic teams, and external agencies to ensure timely delivery.• Selected visuals, supervised photo shoots, and handled logistics to ensure brand consistency.• Conducted competitive benchmarking for websites and catalogues to identify areas of improvement and best practices.
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Ausbildung und Abschlüsse
- Master Degree: Digital Marketing and CommunicationIPAG BUSINESS SCHOOL Paris2019Master Degree: Digital Marketing and Communication
- - Hochschule für Technik, Wirtschaft und Informatik Erasmus Semester - International Marketing - English ProgramHochschule Heilbronn2016- Hochschule für Technik, Wirtschaft und Informatik Erasmus Semester - International Marketing - English Program