Über Anna-Katarina
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Projekt- und Berufserfahrung
- FreelanceFREELANCE ACCOUNT DIRECTORAUTOMOBILSEKTORFebruar 2020 - Heute (6 Jahre und 4 Monate)
- Team lead for execution of global & national brand campaigns, client consulting, strategy development
- Execution of country adaptations in up to 16 languages
- Reference projects: brand website development & rollout for Deutsche Telekom, development of event app with 15k+ users, 360° global campaigns, e.g. for Taft with 130+ assets across all channels, local campaign development and country adaptations for Hyundai & Genesis for DACH market, alignment of media and creative strategies, stakeholder management at agency & client side
- SAATCHI & SAATCHI PROACCOUNT DIRECTORDIGITALAGENTUREN & IT-CONSULTINGJuli 2022 - Februar 2023 (7 Monate)Berlin, Deutschland
- Strategic consulting on marketing projects
- KPI-based creative campaign development and reporting
- Management of creative teams and resources
- Supervision of account team and guidance on their ongoing projects
- Development and rollout of global brand campaigns
- Work flow optimization within agency to boost efficiency
- New business development
- SCHOLZ & FRIENDSSR. ACCOUNT MANAGERBANKEN & VERSICHERUNGENApril 2019 - Februar 2020 (10 Monate)Berlin, Deutschland
- Planning, development, production & execution of DACH creative campaigns
- Photo & video productions across countries
- Support Planning department with brand strategy
- Coordination of external service providers in terms of timing & budget
- Annual budget & forecast with client
- Resource management, team lead
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Ausbildung und Abschlüsse
- BUSINESS DEGREEMedienschule Hamburg Wandsbek2014BUSINESS DEGREE
- ABITURLuitpold Gymnasium2007ABITUR