Anjali Götz

Strategic efforts into B2B alliances and customer expansion. Discovered emerging market potential and created custom marketing proposals. Collaborate with digital marketing groups to map campaigns to corporate objectives. Examined competitive positioning, then created strategies for selling to improve conversions. Training and oversight of junior executives reporting to one's authority for client procurement and communication.

End to End digital marketing strategies on paid and organic platforms. Employ new Google AdWords, SEO, email campaigns, and analytics reporting to enhance efficiency and ROI. Develop compelling multimedia content with the collaboration of a creative team. Optimization of landing pages and ad copy yields a 30% boost in lead generation. Provide weekly reporting on different performance reviews with meaningful insight to Management.

Running company social media advertising campaigns. Formulating high-quality novel written and visual content for each social media campaign. Building a social media presence by maintaining a solid online presence. Monitoring the company's brand on social media. Building brand awareness by engaging relevant influencers. Managing our online communities to ensure respectful and appropriate engagement. Responding to comments on each of our accounts. Overseeing customer service provided via social media. Analyzing data to determine whether social media campaigns have achieved their objectives. Coaching employees company-wide on content creation best practices.