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appgrowthconsultant.com
I support companies in various verticals (shopping, health, lifestyle, utility, education,..) across the globe focusing in US and EMEA on app growth and retention topics such as performance marketing channel audits and setups, ASO, conversion funnel optimization, CRM automation, marketing and monetization strategy, marketing tech stack tooling and ad-hoc projects like e-commerce product feed creation and campaign automation:
Grew a global health app’s active paid subscriber base by 7.3x within 10 months through multiple performance marketing channels with net LTV > CAC
Audited 10+ apps’ performance marketing channels (FB, UAC, ASA, RTB,..) in multiple verticals, leading to 20-80% better efficiency in media spend ($10k to $100k+ per month in savings)
Ran App Store Optimization (ASO) Strategy:
-for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months
-for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update - app ranking top 10 for 60 new keywords)
Created and implemented 10+ app tracking concepts for multiple verticals, from e-commerce to subscription-based apps
Ran workshops on ASO, conversion funnel optimization, in-app analytics and attribution, data-driven creative assets planning, CRM strategy and automation, multi-platform performance campaign setup and automation, audience refinement and brand management
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Projekt- und Berufserfahrung
- FreelancerApp Marketing Specialist & ConsultantDIGITALAGENTUREN & IT-CONSULTINGJanuar 2017 - Heute (8 Jahre und 4 Monate)Berlin, DeutschlandHighlights:• Grew a global health app’s active paid subscriber base by 7.3x within 10 months through multiple performance marketing channels with net LTV > CAC• Audited 10+ apps’ performance marketing channels (FB, UAC, ASA, RTB,..) in multiple verticals, leading to 20-80% better efficiency in media spend ($10k to $100k+ per month in savings)• Ran App Store Optimization (ASO) Strategy:- for a US-based VPN app, leading to 30% higher visibility score and 25 more #1 ranked keywords within 3 months- for a US-based health app, leading to 224% higher visibility score and 32 more #1 ranked keywords within 5 months (150% higher visibility score after the first update - app ranking top 10 for 60 new keywords)• Automated Apple Search Ads campaigns based on MMP data to minimize spend on low volume unknown keywords and maximize ROAS with set of automated rules managed by scripts• Created and implemented 10+ app tracking concepts for multiple verticals, from e-commerce to subscription-based apps• Ran workshops on ASO, conversion funnel optimization, in-app analytics and attribution, data-driven creative assets planning, CRM strategy and automation, multi-platform performance campaign setup and automation, audience refinement and brand management
- DaWandaSenior Mobile and Display Marketing ManagerE-COMMERCEApril 2017 - September 2018 (1 Jahr und 5 Monate)(DaWanda got acquired by Etsy in June, 2018)• As a business owner of mobile app and product feed;– Prepared and executed a product roadmap for improvements in user acquisition and retention strategy, tracking and personalization– Started new acquisition, retargeting and CRM campaigns which led up to 45% y-o-y growth in monthly revenue and 30% growth in MAUs with similar budgets as previous period– Improved the retention rate of Facebook app campaigns’ by almost 100% for week 1, 4 and 8 and product view to add to cart rate increased by 2.5x through focusing on better UX, using the funnel approach and automation in CRM– Worked in a full stack team using Scrum / Kanban for product development• As a senior mobile and display marketing manager:– Managed monthly six-digit user acquisition and retargeting campaigns for both app and web channels (except SEM)– Set up automations for app and web Facebook campaigns with dynamic audiences, creative and bids, leading up to 50% lower cost per acquisition and higher engagement with less optimization efforts– Improved and fixed app and web marketing tracking set up and created standardized processes for better data structure and optimization– Supervised intern in optimizing affiliate channel set up and re-activation promotions– Worked on financial models and growth forecast for app with top management, created ROI, cohort and ASO reports
- Delivery HeroMobile Marketing ManagerE-COMMERCEOktober 2016 - April 2017 (6 Monate)• Launched and managed seven-digit budget for user acquisition and retargeting campaigns for apps (i.e. Facebook, ad networks) and supported desktop channels for German market• Supported improvement of product feeds, reports and app tracking setup• Collaborated with international marketing teams and project managers to transfer knowledge and apply learnings from other markets• Continuously tested new targeting options, campaign setups, ad networks, creatives, ad hoc campaigns, ASO experiments to challenge the status quo and for better efficiency
Externe Empfehlungen
Ausbildung und Abschlüsse
- University of California, BerkeleyBerkeley, CA2012Digital Marketing & Branding focus
- Bilkent UniversityAnkara, Turkey2014Business Administration (Marketing & Innovation Management focus)