Ali O.

Revenue Growth Management & Customer Retention: Led subscription-based customer retention projects with a data-driven RGM approach, improving user engagement by 80%. In 2024, reduced churn by 90% by spearheading a new department aligning tech, sales, and customer success. Signup Process Optimization: Enhanced signup workflows and onboarding processes, increasing trial conversion rates, with 7 out of 10 trial customers converting to paid subscriptions. PMO & Lead Nurturing: Established a Project Management Office (PMO) framework to streamline cross-functional initiatives, ensuring structured execution of growth strategies. Developed lead nurturing frameworks and introduced revenue tracking systems, driving a monthly MRR of €69,000 by optimizing high-value client retention.

RGM & Sales Automation: Spearheaded the implementation of marketing and sales automation tools, fully integrating them with HubSpot CRM. Led the development of a new company website on HubSpot to centralize operations, ensuring a data-driven RGM approach to optimize conversion rates and revenue streams. PMO & Cross-Functional Collaboration: Established a Project Management Office (PMO) framework to streamline collaboration between Product and Tech teams, enhancing customer and prospect experiences. This resulted in daily app usage by over 60% of customers and an NPS improvement from 20 to 70. Currently contributing to projected ARR growth set to surpass €2 million by autumn 2025. Data-Driven Marketing & Lead Optimization: Introduced key data metrics for targeted marketing personalization, significantly boosting demo bookings and improving lead capture efficiency through an RGM-focused approach. Strategic Lead Scoring & Revenue Impact: Developed lead scoring and deal allocation strategies within the PMO structure, enabling the sales team to target specific niches. This resulted in a 30% revenue increase over forecast for 2024, directly contributing to Roger GmbH securing €7 million in their July 2024 investment round.

Led the demand generation strategy for both ADN and Arsipa, acquiring 77 new customers over seven months and generating a Monthly Recurring Revenue (MRR) increase of €3 1,000. Conducted in-depth prospect scraping and built targeted marketing lists of over 8.000 propsects, enhancing the efficiency of outreach and increasing qualified leads. Implemented lead nurturing tactics to guide prospects through the sales funnel, boosting conversion rates, registering 900 demo calls and solidifying client relationships. Generated and maintained comprehensive reports on lead sources, providing actionable insights that refined future acquisition strategies and improved lead quality.