Alessandro Deflorian

Helping brands solve the "black box" of marketing spend by building robust tracking ecosystems that survive the post-cookie era. I specialize in turning fragmented data into a single source of truth for marketing ROI.

I help brands navigate this complexity. As a freelance consultant, I bridge the gap between Product, Marketing, and Engineering to build measurement frameworks that actually work.

What I help with:

-Strategic Attribution: Moving beyond "Last Click" to understand the true ROI of your spend.

-Tool Implementation: Expert-level setup and audit of GA4, Appsflyer, Adjust, and many other tracking tools.

-Privacy Compliance: Future-proofing your tracking against iOS ATT and evolving regulations.

-Data Democratization: Making complex mobile measurement understandable for stakeholders.

-Tech Stack: GA4, Adjust, Appsflyer, BigQuery, GTM, Looker Studio.

• Led development of a unified north-star attribution metric,

collaborating with analytics and marketing to benchmark against

legacy KPIs.

• Initiated comparative reporting that revealed ROI attribution gaps,

guiding early strategy discussions.

• Shaped post-iOS 14 attribution strategy to comply with privacy

frameworks (ATT, GDPR).

• Partnered with Google, Meta, and Adjust teams to define tracking

requirements and SDK implementation.

• Supported SQL-based data validation and created reporting

templates for central teams’ metric testing.

• Developed guides and training to educate regional marketers on

SKAN and attribution fundamentals.

Provided bestinclass SDK and API integration support to app

publishers, including planning, troubleshooting, and validation

using SQL, JS, and event logs.

• Developed internal best-practice guides and onboarding

templates.

• Coached junior team members in campaign analytics, debugging

attribution, and creating client-facing technical documentation.

• Mentored and grew a TAM team in delivering complete

SDK/API onboarding and technical support to mobile app clients.

• Coordinated internal trainings on conversion tracking, cohort

analysis, SKAdNetwork, and Adjust APIs.