Adam K.

I am a Berlin-based Lead Product Designer with over 12 years of experience shaping user-centred digital solutions, from early-stage discovery to polished product delivery. I specialize in translating complex business requirements into intuitive design systems, with a deep focus on Unified Commerce, Retail, and SaaS platforms.

What I bring to your project: I bridge the gap between strategic product vision and hands-on execution. I don't just design screens; I establish design practices (like user story mapping and vision-typing) to align stakeholders and engineering teams.

As Lead Product Designer at NewStore, I led design for critical omnichannel features including Point of Sale (POS), Order Management, and Inventory/Stock-taking solutions.

I have extensive experience leading international research trips (USA, UK, Europe) and pioneering "Vision-Typing" sessions to inform long-term product strategy.

Previously at LadenZeile, I led B2B and B2C redesigns and conversion optimization (including GDPR implementation) for a platform operating across 13 countries.

My freelance background includes work for major organizations like the United Nations and Infosys, as well as various NGOs.