Abir Haddad

I help luxury hospitality brand grow on LinkedIn through content creation, copywriting, editing, and strategy. I specialize in building brand presence, optimizing posts for engagement using analytics and platform algorithms, and creating content that resonates the audience. My work is LinkedIn content planning, campaign management, and research to ensure every post aligns with the brand and reaches the right audience.

I developed and executed a complete social media strategy, acting as the copywriter, content strategist, and video editor. I created digital campaigns and supported the production of paid ads, while helping the brand define a clear and authentic brand persona based on its values and audience insights. I managed content end-to-end from concept ideation to final delivery and contributed to the organization of webinars and internal employer-branding events. My work strengthened the brand’s digital presence, storytelling, and overall communication impact.

At Xfitzone, I supported the brand’s e-commerce and dropshipping operations by creating conversion-focused content and product-driven copywriting. I developed ideas for products with sales potential, wrote persuasive product descriptions, and crafted marketing angles tailored to customer psychology.

My role combined copywriting, creative ideation, market insight, and product storytelling, helping the brand improve its online presence and strengthen its ability to sell effectively across digital platforms.