Über Viktoriia
All-in-one Marketing manager: I specialize in the intersection of product marketing and content-led growth, develop messaging architectures, lead go-to-market initiatives, and build multi-channel marketing engines that translate complex technologies into clear narratives and measurable business growth.
With 6+ years in B2B and B2C (SaaS, IT products, AI, FinTech, SpaceTech, EdTech, and FMCG), I combine strategy, creative, execution, and performance into one full-stack growth function - from content engines to conversion funnels and analytics.
My expertise covers the full marketing & growth stack:
- Product marketing: Positioning, messaging, ICPs, competitive research, narrative design, sales enablement.
- GTM & Launches: End-to-end GTM strategy, feature launches, product adoption, retention systems.
- Demand generation: Paid & organic acquisition, SEO, CRO, email automations, content systems, funnels.
- Web & UX: Conversion-focused websites, landing pages, UX/UI improvements, analytics setup, A/B testing.
- RevOps & Growth Ops: HubSpot setup, attribution, dashboards, automation, pipeline optimisation.
- Content & Creative: Copywriting, storytelling, lead magnets, brand voice, multi-channel content.
- Cross-functional collaboration: Aligning product, sales and CS to drive measurable commercial impact.
Impact I’ve driven:
- Built and launched the GTM + demand gen engine for an AI MarTech startup, from brand to website, content, funnels and early adopter strategy, directly contributing to £250k in pre-seed investment.
- Architected a strategic ABM framework for a FinTech product, which led to a 3x improvement in lead-to-demo conversion and contributed to €XXXk in influenced revenue pipeline.
- Scaled inbound growth for an Open Banking SaaS: 5× increase in demo requests, 75% of leads coming from content-driven acquisition, and a repeatable demand gen framework adopted across markets.
Russisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Konversationssicher
Vor Ort möglich
Munich (bis zu 20 km)
Projekt- und Berufserfahrung
- Yay!Starter MarketingMarketing LeadJuni 2022 - Juli 2024 (2 Jahre und 1 Monat)London, Vereinigtes Königreich
- AI MarTech SaaS: Directed the end-to-end launch from concept to MVP, defining the GTM strategy, positioning and a Product-Led Growth (PLG) roadmap; led a cross-functional team of 4 (Product, Design, Content) to deliver market-ready features within 6 months. Secured £250k in pre-seed investment by architecting a data-backed traction story. Built an acquisition funnel through multi-funnel content-led demand generation, generating a waitlist of XXX+ SQLs with a validated sign-up intent, with ~60% progressing to demo. Optimized early-stage user activation by 40% by translating customer feedback into core product iterations, proving the initial Product-Market Fit (PMF) signals required for scaling.
- Open Banking: Directed a full-scale digital transformation, converting an underperforming website into a high-performance acquisition platform by redefining core positioning and messaging; achieved a 5x increase in demo requests within 6 months. Built a scalable inbound engine via strategic gated content, generating 75% of total inbound leads and establishing the brand as a thought leader.
- Embedded Finance: Revamped the demand generation strategy, delivering a 70% increase in SQL volume by aligning high-intent messaging with Tier-1 pain points. Architected a strategic ABM framework targeting high-value enterprise accounts, which led to a 3x improvement in lead-to-demo conversion and contributed to €XXXk in influenced revenue pipeline.
- B2C Wealth tech: Reduced average CPL by 4x by implementing a creative & messaging testing framework, re-aligning paid acquisition strategy and optimizing ad spend across target ICPs. Tripled the website visitor-to-lead conversion rate through a full content and UX overhaul and funnel optimization, ensuring high-quality lead flow into the sales pipeline.
- Accord Digital (Full-cycle digital agency)Project Marketing ManagerMärz 2020 - Juni 2021 (1 Jahr und 3 Monate)
- Global FMCG brand: Coordinated a creative team to devise content for socials, scaling IG community to 60K+ (2x growth) and tripling ER to 12%. Utilized influencer marketing that generated 3,000+ pieces of UGC. Achieved a 10x increase in organic reach (300k) and a 20x boost in paid reach (2.5m), enhancing brand visibility.
- Eco-project: Developed and executed a content strategy that grew Instagram following from 0 to 10K+ within 4 months, with ER doubling to 18%.
- HR tech startup: Supported audience research, UJM and product UX improvements, resulting in 50% reduction in churn, CSAT increased from 60% to 80%.
- GMCS (Enterprise tech & Software development)Digital Marketing ManagerDIGITALAGENTUREN & IT-CONSULTINGJuni 2021 - Juni 2022 (1 Jahr)
- B2B Lead generation: Directed the website revamp, integrating SEO strategies, and refining UX & user journey mapping, resulting in a 4x increase in traffic and improving visitor-to-lead CR by 3x. Managed the full cycle of content creation, expanding reach & supporting SERM efforts. Devised and implemented brand activations for industry events aimed at attracting leads. As a result, the share of organic leads grew by 60%.
- Employer branding: Led a strategic overhaul of social media & launched channels for new demographic; ER doubled to 20% and reach rate tripled to 80%, attracting XXX+ applicants.
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Ausbildung und Abschlüsse
- Master ProgramHochschule der Bayerischen Wirtschaft2024Digital Entrepreneurship
- Bachelor of International Business with HonorsThe Russian Presidential Academy of National Economy and Public Administration2021