Beschreibung

I'm a seasoned marketing data & strategy professional with 11 years of experience in marketing analytics 📊, consumer insights & market research 🗣️, brand research 🧐, and campaign management & measurement 💻.

I help businesses navigate complex problems and drive synergies in their marketing, product, and business approach through my proven ability to uncover growth opportunities and inform strategic decision-making. I have worked with technology and consumer goods companies, consulting firms, and advertising agencies in regional and global capacity, and successfully collaborated with cross-functional units.

Services I offer include:

✨ Brand audit & consulting for strategy development/optimization

✨ Digital marketing measurement infrastructure

✨ Market research & competitive intelligence

✨ Social media listening & measurement

✨ Campaign management & reporting

✨ Data visualization & storytelling

Though I am based in Berlin 🇩🇪, I'm open to opportunities worldwide 🌍.

Do you think I could support your team? Then do not hesitate to reach out to me. I am looking forward to meet and discuss possible collaborations!

Branchenexpertise

Sprachen

Englisch
Muttersprachlich oder zweisprachig
Filipino
Muttersprachlich oder zweisprachig
Deutsch
Konversationssicher

Arbeitsortpräferenzen

Vor Ort möglich

Berlin (bis zu 50 km)

Trinica Abangco
Freelance Marketing Data & Strategy Consultant
Juli 2023 - Heute (2 Jahre und 11 Monate)
Berlin, Germany
I help clients make informed business decisions, optimize marketing strategies, and develop customer-first products & services by employing data-driven insights. The services I offer include brand audit & consulting for strategy development/optimization, market research & competitive intelligence, campaign management & measurement, marketing analytics & reporting, and data visualization & storytelling.

Brands and agencies I've worked with include: Google, Talkwalker, Coca-Cola, Maker Lab, Convosphere, etc.
YouTube (via Adecco)
Marketing Insights & Analytics Manager, Shorts & GenAI
Juli 2025 - November 2025 (4 Monate)
Berlin, Deutschland
Strategic insights expert who partnered with cross-functional teams across EMEA and LATAM to drive growth for YouTube Shorts and GenAI. Led measurement, market analysis, and insight generation to shape product, marketing, and go-to-market initiatives, driving improvements in user adoption, engagement, and GTM performance. Identified emerging trends, evaluated campaign impact through attribution, incrementality, and OKR analyses, and translated complex data into clear strategic priorities. Managed qualitative and quantitative research, collaborated with external partners, and informed regional planning and investment decisions through high-impact insights and prioritization models.
GfK - An NIQ Company
Global Insights & Foresights Senior Manager
August 2022 - November 2022 (3 Monate)
Berlin, Germany
I supported internal senior stakeholders in strategic decision-making and prioritization with insights and growth opportunities related to business & product strategy, positioning, industry insights, competitive intelligence, trends, and segmentation. I also helped amplify the client's voice and assess product-market fit through virtual advisory boards and workshops across the EU, UK, and US to enable the Product and cross-functional teams to map out unmet client needs and Jobs to be Done.