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Sarah BütofSB

Sarah Bütof

Product & Data | CRO, Research, Transformation

850 €/Tag
Hamburg, DE
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Sarah

As a Product Professional with many years of experience in Product Experimentation, Data, Product Operations, and Product Management, I help companies not only build digital products but drive them to lasting success. My approach is holistic: I connect technology, culture, and individual enablement.

My Focus:
  • Strategy & Ecosystems: Building scalable product ecosystems and sustainable tech stacks.
  • Transformation & Culture: Breaking down cultural barriers and establishing an outcome-driven mindset.
  • Enablement: Targeted training to close knowledge and application gaps at the individual level.
  • Insights: Validation through data (A/B testing, quantitative and qualitative user research) as the foundation for every product decision.

My Experience:
  • From dynamic scale-ups to complex enterprises, from e-commerce to mobility — I know the specific challenges of different industries and organizational structures.
  • I bring experience from multiple disciplines within product development: Product Management, Experimentation, User Research, Product Operations, Analytics.
  • B2C, B2B
  • Web, App

My Way of Working:
Data-driven, outcome- and solution-oriented, and sustainable.

My Guiding Principle:
I firmly believe that valid insights and reliable data make the decisive difference, and that the best products emerge in scalable ecosystems where solid knowledge, customer-centricity, and an outcome-driven mindset come together.
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Spanisch

    Grundkenntnisse

Vor Ort möglich
Hamburg (bis zu 50 km), Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Vistaprint
    Principal Product Operations Manager
    E-COMMERCE
    September 2024 - Heute (1 Jahr und 9 Monate)
    Hamburg, Deutschland
    ● Designed & launched an AI-led upskilling program for ~500 colleagues as a core
    pillar of Vista’s Product Operating Model transformation across product teams,
    elevating product management standards across teams (4.9/5 rating, statistically
    significant knowledge gain, increased self-reported confidence).
    ● Established a metrics & research framework for product operations, incl. a quarterly
    product development health check, to track multi-team execution, adoption and
    effectiveness of the Product Operating Model.
    ● Led the Vista Insights Alliance (8 teams) and partnered 1:1 with 17 of ~45 product
    teams, enabling faster, consistent operating-model adoption and more efficient,
    evidence-based product decisions.
    Product Operations Change Management & Transformation Trainingskonzeption Impact Measurement Product Discovery
  • Vistaprint
    Principal Experimentation Consultant
    E-COMMERCE
    Juli 2022 - September 2024 (2 Jahre und 2 Monate)
    Hamburg, Deutschland
    • Scaled an Experimentation Ambassador Program to ~60 ambassadors, mentoring PMs and peers across Product, Engineering and Merchandising.
    • Roughly doubled the annual number of experiments and teams actively running experiments by guiding product teams to execute aligned, outcome-focused experimentation.
    • Provided ongoing consulting and coaching to PMs and teams, improving experiment design quality and cross-functional data-driven decisions.
    Experimentation Product Discovery Laterale Führung Coaching & Mentoring Scaling
  • Consultant
    Independent Consultant | User Research & Product Strategy
    GESUNDHEIT & WELLNESS
    April 2021 - Dezember 2023 (2 Jahre und 8 Monate)
    Hamburg, Deutschland
    Health Tech Start-up Client, Confidential
    • Partnered with CEO, MD, and product lead (~20-person company) to align strategy, clarify ownership and coach across teams.
    • Defined and implemented product and user metrics with devs, guiding cross-functional data-driven product execution.
    User Research & Experience Optimization Consulting Operating Model Corporate strategy Workshop Facilitation

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Ausbildung und Abschlüsse

  • Dr rer nat
    Carl von Ossietzky University, Oldenburg & University-Medical Center
    2017
    Doctoral Thesis: Organizational principles of spontaneously arising functional connectivity in the human brain - Insights from pathological alterations in multiple sclerosis
  • Psychology (Dipl. Psych)
    Albert-Ludwigs-University, Eberhard Karls University of Tübingen
    2012
    Diploma thesis: Functional connectivity in severe disorders of consciousness

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