Über Reynold
Independent Data Analyst / Business Analyst | Decision Intelligence
I bridge the gap between complex data and business decision-making. With a background in economics and advanced analytics, I help organizations uncover revenue leaks, optimize customer journeys, and turn data into clear, actionable strategies that drive sustainable growth.
Core Expertise & Selected Projects
Customer & Business Analytics (Olist Project)
Designed a framework to measure customer profitability and Customer Lifetime Value (CLV), enabling the identification of high-margin segments and smarter marketing allocation.
Churn & Predictive Analytics
Built predictive models using Logistic Regression and KNN to identify high-risk churn customers with 85% accuracy, supporting proactive retention strategies.
A/B Testing & Business Insights
Conducted statistical analysis on UI experiments to improve transaction completion rates, delivering recommendations with 95% confidence.
Pricing & Demand Analysis (Retail)
Analyzed price elasticity to identify optimal pricing strategies that balance revenue, margins, and sales volume.
Sustainable Finance Analytics
Developed a Sustainable Sharpe Ratio model integrating ESG indicators into risk-adjusted performance analysis.
Technical Toolkit
Python (Pandas, Scikit-Learn) • SQL • Statistics • Tableau • Business Intelligence
I specialize in translating complex data into practical business insights that support smarter decisions, operational efficiency, and measurable ROI.
Based in Munich | Available for remote or hybrid projects.
Englisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
Munich (bis zu 50 km)
Projekt- und Berufserfahrung
- 4WheelsInventory and Operations AnalystDIGITALAGENTUREN & IT-CONSULTINGFebruar 2024 - Heute (2 Jahre und 4 Monate)Munich, DeutschlandManaged high-volume inventory and logistics data to improve stock turnover and operational performance. Developed internal tracking reports that enhanced efficiency, reduced waste, and provided actionable insights—forming the professional foundation for my transition into advanced Business Intelligence and Data Analytics.
- IndependentIndependent Data and Business AnalystDIGITALAGENTUREN & IT-CONSULTINGFebruar 2024 - Heute (2 Jahre und 4 Monate)Munich, Deutschland
The "Decision Intelligence"
Independent Data & Business Analyst | Customer Economics & Revenue Strategy.
I bridge the gap between messy technical data and executive decision-making. I don't just do analysis -I identify revenue leaks, optimize customer journeys ,and provide the strategic roadmap needed for a business growth .Core Expertise:
Customer Economics:Quantifying Lifetime Value (CLV) and segment profitability to guide marketing spend and protect recurring revenue .Predictive Insights: Implementing Machine Learning (Logistic Regression,KNN) to identify churn risks with high accuracy.Experiment Design: Designing and Analyzing A/B tests (Vanguard UI) to ensure interface changes and drive measurable conversion uplift .Market Analysis: Modeling price elasticity and demand for retail to optimize profit margins.I specialize in turning technical findings into "So-What" insights that drive measurable ROI. Available for projects involving SQL,Python,Statistics,Machine Learning and Tableau .
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Ausbildung und Abschlüsse
- Bachelor of Science in Aviation ManagementKyrenia University2020Focused on quantitative management and operational analytics, with key coursework in Business Mathematics, Statistics, and Research Methods. This academic foundation underpins my current work in predictive modeling, data-driven decision support, and business intelligence.