Narges Fallah

I am a UX-focused designer and researcher with hands-on experience in user research, persona creation, user flows, and usability analysis. I help teams turn complex ideas into clear, user-centered digital experiences.

My background includes working on real-world UX projects, collaborating with cross-functional teams, and using data and user insights to support design decisions. I am especially strong in UX reviews, persona design, journey mapping, and wireframing using Figma.

I believe good UX is not about decoration, but about clarity, logic, and empathy for users. I enjoy working on early-stage ideas as well as improving existing products through structured analysis and practical recommendations.

Led the redesign of Play Pod, improving user engagement and retention rates. Conducted usability studies and surveys to optimize product relevance. Designed UX/UI solutions for Android, iOS, and Smart TV applications. Facilitated workshops and collaborated with cross-functional teams, including developers and customers, to implement user centered design.

Worked in a multinational team Researched and analyzed customer personas to enhance the user experience. Conducted usability tests and data-driven improvements, increasing conversion rates. Engaged closely with customers and developers to identify pain points and implement user-centered solutions.