Über Mirella
I’m a senior communications and change expert with extensive experience across automotive, technology, telecommunications, and consulting. I support organizations during transformation by providing clear change communication, structured PMO support, and effective stakeholder management.
My background spans more than 15 years in global technology and digital services, complemented by consulting experience and work in the automotive sector. This combination gives me a deep understanding of complex industry environments and the ability to translate strategic goals into communication that drives alignment and adoption.
My work focuses on bringing structure, clarity, and alignment into complex environments. I develop communication strategies, toolkits, and leadership messaging that help teams navigate change and strengthen internal change capability. I’m comfortable working in global, cross‑functional settings and combine strategic thinking with hands‑on delivery.
Clients value my ability to quickly create orientation, identify risks early, and design communication that supports adoption and builds trust.
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Konversationssicher
Italienisch
Grundkenntnisse
Vor Ort möglich
Berlin (bis zu 50 km)
Projekt- und Berufserfahrung
- McKinsey & CompanyCommunications & Project Manager, Automotive & Future of MobilityBERATUNG & AUDITSApril 2024 - Juli 2025 (1 Jahr und 3 Monate)Berlin, Deutschland
- Analysed key transformation themes (e‑mobility, autonomy, supply chain, sustainability) and aligned business goals and stakeholder expectations across EU/US teams.
- Built messaging frameworks, channel plans and governance models to support thought leadership, transformation narratives and executive visibility.
- Developed executive content and cross‑channel content, media briefings, presentations, Q&As; prepared senior leaders for high‑stakes communication.
- Co-ordinated multi‑channel publications and project managed high‑profile events and speaker placements to support leadership communication during industry transition.
- Managed PR and media relations, including journalist outreach, interview preparation and coordination with industry associations.
- Tracked content performance and media resonance; refined messaging for regional relevance and strategic impact.
- Embedded transformation narratives into ongoing leadership communication and established recurring communication formats.
- Next Generation Mobile Networks Alliance (NGMN)Communications & Programme ManagerTELEKOMMUNIKATIONMärz 2022 - Juni 2024 (2 Jahre und 3 Monate)Berlin, Deutschland
- Defined corporate narrative and Case for Change for a global alliance of mobile network operators; aligned needs of 80+ member organisations.
- Built communication strategy, editorial governance and a scalable PR/communications system to support 5G/6G transformation workstreams.
- Produced strategic reports, newsletters, CEO/Board materials and cross‑channel content; strengthened brand visibility across digital and partner channels.
- Managed PR agencies, global events and multi‑channel rollouts to activate member communities and stakeholder groups; coordinated speaker placements and programme visibility.
- Introduced reporting frameworks and analytics to support leadership decision‑making and cross‑industry alignment.
- Established long‑term communication processes and a PR playbook to ensure consistent global messaging and sustained visibility.
- CiscoSenior Communications & Transformation Lead (across several positions)SOFTWARE-HERSTELLERMärz 2002 - September 2017 (15 Jahre und 6 Monate)Berlin, Deutschland
- Defined and implemented communication strategies supporting digital transformation, IoT and Industry 4.0 initiatives.
- Led executive and internal communications during key transformation phases, including change and crisis communication for senior leadership.
- Developed Cisco’s first global internal communications playbook, establishing scalable standards for 30+ regional teams and supporting global rollout during organisational change.
- Enabled senior leaders as spokespeople through narrative development, messaging, media coaching and alignment across internal and external platforms.
- Designed cross‑channel communication to support adoption of new technologies across manufacturing, logistics and industrial sectors.
- Built KPI‑based reporting frameworks to measure communication impact, support PMO steering and guide strategic decision‑making.
- Delivered 300+ co‑creation, transformation and capability‑building workshops to drive alignment and stakeholder engagement.
- Led cross‑functional teams across communications, events, partner relations and operations, ensuring clarity, coordination and structured delivery.
- Standardised event and communication KPIs across EMEAR to improve reporting consistency and alignment with global strategy.
- Acted as trusted advisor to senior leadership, shaping narratives, identifying risks early and ensuring communication readiness during transformation.
Bewertungen
Empfehlungen
Sei die erste Person, die Mirella empfiehlt
Teile Deine Erfahrung aus der Zusammenarbeit mit diesem Freelancer.
Diese Freelancer passen auch zu Ihren Kriterien
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Zertifizierungen
- CHANGE & INNOVATION MANAGEMENT; DIGITAL LEADERSHIPalfatraining Bidlungszentrum
- PROJEKT MANAGEMENT (Agil, Hybrid, Wasserfall)Deutsche Gesellschaft für Projektmanagement