Michael Vieira

Senior Product Manager and Functional Architect with 10+ years owning CRM strategy, Revenue cycle, product roadmaps, and solution design end-to-end in complex B2B environments.

I lead with process and governance before touching any system. Every CRM program I run starts with understanding the business: mapping the revenue flow, identifying where the operation breaks, defining decision-making frameworks and ownership structures. I design the operating model that will sustain the solution after go-live. Only then do I define what to build in Salesforce, and how.

That means mapping Order-to-Cash flows before configuring a single object. Structuring CPQ logic to replace spreadsheet-driven pricing because the business rules were defined first. Building repeatable processes for multi-country rollout where operational scaling comes before system replication. Consolidating data across M&A scenarios with cutover readiness, not just migration scripts.

Client-side, I've driven business transformation and organizational design for enterprises in 70+ countries, building teams of 15+, defining operating models, and enabling revenue growth that reached $3.5B. Consulting-side, I've led 5 squads (80 people), shipped 50+ features across 20+ sites, and built governance models focused on execution excellence and sustainable growth.

I also use AI tooling to accelerate how I work. N8n, AI agents, and prompt engineering as a practical layer for delivery and decision-making.