Beschreibung

🧠 Passionate about dreams & neurolinguistics.

✍ My topics are Brand Identity / Development, Customer Insights and Content strategy.

🗣️ As a multilingual and cross-industry Brand Strategist with 6+ years of experience across healthcare, tech, e-commerce, and energy sectors, I help brands find their voice, define their identity, and grow with clarity and purpose.

Branchenexpertise

Sprachen

Französisch
Muttersprachlich oder zweisprachig
Armenisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Verhandlungssicher
Russisch
Grundkenntnisse

Arbeitsortpräferenzen

Vor Ort möglich

Berlin (bis zu 50 km)

Enpal B.V. (DE)
Senior Brand Strategist - Energy
ENERGIE
Juni 2023 - November 2024 (1 Jahr und 5 Monate)
Berlin, Deutschland
• Defined and owned the look & feel and tone of voice of the brand internally and externally
• Participated in ideations to make the Enpal brand visible
• Collaborated with teams to ensure brand elements are integrated across all touchpoints, with a consistent messaging
• Conducted periodic customer surveys to assess brand perception and better shape future strategies
Branding & Identity Corporate Branding
Doctolib
Brand Content Specialist
Januar 2021 - Juli 2023 (2 Jahre und 6 Monate)
Paris, France
• Coordinated the release of Doctolib brand elements
• Developed brand insights and defined tone and voice
• Conceptualized brand campaigns (COVID vaccination campaign in France and Germany, 10 years of the company)
• Ensured right usage of brand guidelines in marketing campaigns
• Managed corporate website revamp
Corporate Branding Branding & Identity
Migros
E-Commerce Manager C H/DE/FR
GROSSHANDEL
Januar 2019 - Dezember 2019 (11 Monate)
Berlin, Deutschland
• Created and implemented the brand e-commerce strategy from multichannel campaigns to fu ll online marketing concepts
• Closely worked with UX/developers for the strategic development of the Café Royal Webshop
• Managed internal / external stakeholders (agencies, designers, developers, etc.)