Helena Pfisterer

I work as a freelance UX/UI and digital product designer supporting companies and start-ups across Europe in designing clear, user-centred digital products.

My focus is on mobile apps, SaaS platforms, and modern websites, combining UX strategy, strong UI design, and scalable design systems. I work hands-on from early discovery and design workshops through to high-fidelity UI, prototyping, and no-code website implementation (Webflow), ensuring solutions are both usable and feasible.

Alongside product design, I bring a strong visual background, including photography, which informs my sense for hierarchy, composition, and visual clarity. My approach balances business goals, user needs, and technical constraints to deliver cohesive, functional, and high-quality digital experiences.

I’m open to project-based work, long-term freelance support, and cross-disciplinary collaborations.

• Led end-to-end UX/UI design projects across multiple industries, delivering user-centered digital platforms, apps, and websites

• Improved product conversion and underpinned design decisions by conducting quantitative and qualitative user research, stakeholder interviews, user testing, and data-driven A/B testing

• Created seamless digital experiences by closely collaborating with product managers, developers, and business analysts and other stakeholders in Agile teams

• Effectively improved products and led innovation through design workshops and stakeholder management by defining product visions, visualising customer journeys, and identifying user pain points

• Ensured consistency and scalability across digital products by developing and maintaining design systems

• Successfully implemented accessibility standards in compliance with WCAG 2.2, making platforms inclusive and accessible for everyone

• Helped teams to adopt best practices for lean, iterative product development by advocating user-centric design principles and manifesting UX maturity