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Hatem Ben MaadHB

Hatem Ben Maad

Supermalter

Salesforce Marketing Cloud Consultant Expert

799 €/Tag
17 Projekte
Paris, FR
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Hatem

Senior CRM & Marketing Automation Consultant with 10+ years of experience delivering complex, large-scale CRM and customer engagement programs for international organizations.

My core expertise lies in Salesforce Marketing Cloud where I have led and contributed to end-to-end implementations including data architecture, automations, journeys, integrations and deliverability strategy, often in regulated or multi-market environments.

I work at the intersection of CRM, data, and activation with a strong understanding of the Salesforce ecosystem (Sales Cloud configuration, permissions, automation, reporting), allowing me to collaborate efficiently with Admin and Development teams and ensure coherent / scalable designs across platforms.

Additionallly to Salesforce, I am experienced with multiple marketing automation solutions like SendGrid, Brevo (Sendinblue), Mailchimp, Splio, Mailjet, enabling me to advise clients in an agnostic and pragmatic way, whether for optimization, migration or platform selection.

Key areas of expertise:

Salesforce Marketing Cloud delivery:
data modeling, SQL, AmpScript, SSJS, automations, Journey Builder, API integrations, multi-BU setups

CRM & activation alignment:
synchronization between Salesforce CRM and marketing platforms, data governance, personalization

Deliverability & compliance:
IP warming, authentication (SPF, DKIM, DMARC), monitoring and remediation

Complex program execution:
onboarding, lifecycle, transactional and operational communications

Enterprise project delivery:
international rollouts, documentation, cross-team coordination, and best practices

I am valued for my hands-on execution capability, structured approach, and ability to operate effectively in complex CRM ecosystems while delivering reliable, scalable and measurable outcomes
  • Englisch

    Muttersprachlich oder zweisprachig

  • Französisch

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Paris (bis zu 50 km)

Projekt- und Berufserfahrung

  • Biogen
    Salesforce Marketing Cloud Expert
    BIOTECHNOLOGIE
    Januar 2023 - Heute (3 Jahre und 5 Monate)
    Puteaux, Frankreich
    Design and deployment of scalable marketing automation templates for global pharmaceutical events.

    • Full Salesforce Marketing Cloud setup (BU, SAP, IP/Domain, SSL).
    • Data integration & synchronization between Veeva CRM and SFMC.
    • Conducted a complete audit of 15 BUs with detailed action plans.
    • Enabled new channels: Email + SMS.
    • Created 20+ process and technical documentations.
    • Agile project management in a complex international environment.
    Journey Builder Salesforce Marketing Cloud CRM Veeva Salesforce Sales Cloud
  • GENERALI
    Squad Lead Marketing IT
    BANKEN & VERSICHERUNGEN
    Januar 2022 - Dezember 2022 (11 Monate)
    Saint-Denis, Frankreich
    Leading the Marketing IT team (3 members) to deliver Salesforce Marketing Cloud projects.

    • Delivered a Distributed Marketing project (15 → 700 agents).
    • Managed 7 additional marketing projects within one year.
    • Sales Cloud SFMC integration and full BU configuration.
    • Enabled new channels: Push Notifications, Rich SMS, Voice Messaging.
    • Structured RUN support process (+150 requests handled in 2022).
    • Delivered training sessions and created user guides for adoption.
    Salesforce Marketing Cloud Salesforce Sales Cloud marketing automation Salesforce CRM
  • WebMD
    SFMC Consultant - Technical Product Manager
    PHARMAZEUTISCHE INDUSTRIE
    Dezember 2020 - Dezember 2021 (1 Jahr)
    Migration and integration of 6 subsidiaries into Salesforce Marketing Cloud.

    • Setup of 15 BUs and training for local and global teams.
    • Designed marketing automation strategies to drive user engagement.
    • Implemented IP warming plan and deliverability best practices.
    • Developed advanced automation for segmentation, activation, and retention.
    • Scaled pilot projects to industrialized production with performance monitoring.
    Salesforce Marketing Cloud Email marketing marketing automation Inbound marketing Inbound marketing

Bewertungen

5,0

Von 8 Bewertungen

EmmanuelleE

Emmanuelle

Emavista

Bewertet am 21.3.2022

Hatem est très professionnel et sa communication est très agréable. Merci pour votre travail !
A

Albéric

Royal Canin

Bewertet am 14.12.2021

Très professionnel et une très grande expertise les emails, leurs deliverability etc

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