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Malt Strategy
Malt Strategy
Frederic PullinFP

Frederic Pullin

Fractional VP Sales

1.500 €/Tag
Berlin, DE
15+ Jahre
Revenue Management
Complex Sales
Enterprise Sales
Founder Coach
GTM process

Durchschnittliche Reaktionszeit: 1h

Über Frederic

SaaS Enterprise Sales Leader | Fractional VP Sales

My hands-on experience comes from carrying quotas and helping European software companies selling complex technical products, including dev tooling and DevOps solutions to the US market. I’ve designed and implemented sales processes that consistently work in real enterprise environments.

As a fractional VP Sales, I also partner with VC firms to help their portfolio companies build repeatable sales frameworks. I’ve worked with teams across deep tech, data-heavy, AI-native, manufacturing, and sustainability sectors - where technical complexity and long sales cycles demand structure, clarity, and coaching.

As a Sales Process Architect I mostly:
  • Build sales systems for complex technical products requiring alignment with engineering leadership.
  • Structure qualification, forecasting, and deal advancement processes for mid to long enterprise cycles with multiple technical stakeholders.
  • Create clear frameworks for top and mid-funnel execution, negotiation, and handovers to customer success and solution engineering.
  • Work directly on live opportunities to pressure-test processes, refine messaging, and increase win rates.
Multilingual Coach
  • French Canadian and Guatemalan, raised in Los Angeles and based in Berlin for the past decade.
  • Bridge cultural and communication gaps between European teams and American buyers.
  • Help technical and sales teams adapt their messaging, tone, and approach to resonate with US decision-makers.

  • Englisch

    Muttersprachlich oder zweisprachig

  • Spanisch

    Muttersprachlich oder zweisprachig

  • Französisch

    Verhandlungssicher

  • Deutsch

    Grundkenntnisse

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • self-employed
    Fractional VP Sales
    HIGHTECH
    November 2022 - Heute (3 Jahre und 7 Monate)
    Berlin, Deutschland
    I work with early-stage SaaS companies to build consistent revenue by aligning go-to-market strategies with scalable sales execution. This includes developing messaging frameworks, defining sales stages and qualification criteria, establishing foundational workflows, and coaching teams to operate with confidence and clarity.

    Client engagements include: Deltia.ai, Quix.io, Unikraft, ellie.ai, Terramate, pawaPay, Contribe.io Root Sustainability, Sybilion, Platomics, Rebaba, Viacurrent, Hoggo.io, Aisel, and eFrontiers.
    Complex Sales Revenue Management Founder Coach technical sales
  • VeryGood
    Founder
    HIGHTECH
    Juni 2023 - Heute (3 Jahre)
    Berlin, Germany
    VeryGood is a software product that complements my fractional work. It is designed to help early-stage sales teams establish clarity and accountability in their pipeline. We turn messy CRM data into actionable, AI-powered checklists tailored to each deal stage, allowing teams to stay focused and aligned.
    • Process Clarity: Transform abstract sales stages into clear, actionable steps
    • Measurement: Track performance and identify bottlenecks based on real activity
    • Reinforcement: Guide reps with nudges and context-specific next steps
    Sales Excellence Markteinführungsstrategie (GTM) Complex Sales Enterprise Sales AI and Advanced Analytics
  • Garden.io
    Director of Sales
    HIGHTECH
    November 2020 - Oktober 2022 (1 Jahr und 11 Monate)
    Berlin, Germany
    • Led sales from $0 to Series A, targeting platform teams at Fortune 500s
    • Designed full sales process including pipeline stages and qualification criteria
    • Closed initial enterprise customers, building trust with technical buyers
    • Created outbound strategy tailored for Kubernetes and CI/CD ecosystems

    • Investors - Crowberry Capital, Fly Ventures, Sorenson Ventures, 468 Capital
    • Outcome - Acquired post-Series A
    DevOps Kubernetes Cloud computing Enterprise Sales Markteinführungsstrategie (GTM)
Gesamte Berufserfahrung von Frederic ansehen

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Ausbildung und Abschlüsse

  • Bachelor of Arts
    Concordia University
    2009
    BA, Political Science
  • Science
    Université du Québec à
    2005
    Science

Zertifizierungen

  • Certified Scrum Product Owner
    Scrum Alliance
    2019
  • Hemsley Fraser logo Hemsley Fraser - Team Management and Leadership Skills - For Supervisors and Team Leaders
    Hemsley Fraser
    2016
Die Zertifizierungen von Frederic sind nur für registrierte Benutzer einsehbar

Fähigkeiten

Kundenbeziehungsmanagement (CRM)
Markteinführungsstrategie (GTM)
Preisgestaltung
Marketing- & Kommunikationsplanung
Sales Excellence
Kundensegmentierung & -analyse
Wachstumsstrategie
technical sales

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