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Malt Strategy
Malt Strategy
Tobias SchmidtTS

Tobias Schmidt

Product Designer, Product Design Engineer

700 €/Tag
Berlin, DE
8-15 Jahre
Product Development
Generative AI
Automatisierung
User Experience Design
Product design

Durchschnittliche Reaktionszeit: 1h

Über Tobias

Ich helfe Startups, SaaS Teams und Unternehmen dabei, digitale Produkte klarer zu strukturieren, besser nutzbar zu machen und schneller in die Umsetzung zu bringen.

Ob Website Relaunch, MVP, SaaS Plattform, UX/UI Optimierung, Design System oder KI gestützte Produktentwicklung: Ich verbinde Business, Product Design, UX/UI Design, Brand Design und technische Umsetzung zu Lösungen, die nicht nur gut aussehen, sondern live gehen und genutzt werden.

Typische Projekte, die ich übernehme:

• UX/UI Design für Web Apps, Plattformen und digitale Produkte
• Product Design von der Idee bis zum nutzbaren MVP
• Website und Brand Relaunches mit klarer Positionierung
• Strukturierung von digitalen Geschäftsmodellen und Produktlogiken
• Customer Journey Analyse und Optimierung
• Design Systeme, UI Komponenten und konsistente Produktoberflächen
• Frontend Development mit Vue, Nuxt, HTML, SCSS und TypeScript
• KI gestützte Workflows, Prototyping und Produktentwicklung
• Beratung an der Schnittstelle von Business, UX und Technologie

Mein Vorteil: Ich denke nicht nur in Screens, sondern in Systemen.

Durch meinen Hintergrund in Wirtschaftsinformatik, Produktentwicklung, UX und technischer Umsetzung kann ich Projekte end to end begleiten. Ich verstehe Geschäftsziele, Nutzerbedürfnisse, technische Machbarkeit und saubere Umsetzung. Dadurch entstehen keine schönen Konzepte für die Schublade, sondern digitale Produkte, die funktionieren, wachsen und weiterentwickelt werden können.

Ich arbeite besonders gerne mit Teams, die aus einer Idee, einem bestehenden Produkt oder einem unklaren digitalen Setup etwas Greifbares machen wollen: klarer, nutzbarer, skalierbarer und besser vermarktbar.

Mein Fokus liegt auf Klarheit, Wirkung und Umsetzung.

Keine Folienakrobatik. Kein Agenturtheater. Sondern Produktarbeit, die live geht.
Digitale & IT-Dienstleistungen
Bildungsunternehmen
Bildungssysteme, Forschung & Universitäten
Gesundheit & Wellness
Öffentlicher Sektor

  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Konversationssicher

Vor Ort möglich
Berlin (bis zu 40 km)

Projekt- und Berufserfahrung

  • Start-up client (anonymised)
    EducAlt, B2B development platform for the EU AI Act, AI compliance and AI applications
    BILDUNG & E-LEARNING
    März 2026 - Heute (3 Monate)
    Berlin, Deutschland

    Role

    Product Lead / Engineer / Designer

    Project context

    AI-first B2B platform for professional development and compliance topics relating to AI. The product is being built from the outset within a framework comprising product strategy, technical foundation, learning logic and AI-supported delivery.

    My contribution

    • Product strategy, database schema, product concept, user flows and UX/UI.
    • Co-development of the technical foundation and front-end in collaboration with a Senior Developer / Head of AI.
    • Guidance and coordination of AI agents for planning, implementation, end-to-end testing, and legal and compliance-related preparatory work.

    Impact / Result

    • MVP structure, technical foundation and product logic for a contemporary, market-relevant AI B2B platform are in place.
    • AI agents are utilised not merely as a feature, but as a genuine accelerator in the delivery process.
    Product Development Product design Product management User Experience Design
  • Freyanda
    Digital Foundation and Health Course App for Women’s Health
    GESUNDHEIT & WELLNESS
    November 2025 - Februar 2026 (3 Monate)
    Berlin, Deutschland
    A digital home for women navigating cycles, pregnancy,
    birth and the seasons in between. Coaching, courses and
    gentle guidance come together in one warm, safe space
    that respects real-life complexity instead of serving
    clichés. Built to support honest conversations, trauma
    sensitive support and small moments of self-connection
    in everyday life

    Role

    Product Builder / Product Design Engineer.

    Project context

    Building a digital ecosystem for women’s health with a focus on trust, clarity, conversion and long-term product logic rather than mere surface aesthetics.

    Main Question
    How do you build trust in a digital product for sensitive
    life situations?

    Problem

    Strong expertise but weak digital presence, leading to low
    visibility and inefficient booking processes.

    Approach

    Designed a warm, human-centered digital experienc
    Simplified booking flow to reduce friction
    Built a clear structure for courses and conten
    Focused on trust-building through content and visuals

    My contribution

    • Product concept, product design, front-end development, branding, SEO/GEO, conversion optimisation and performance work for the live website.
    • Streamlining the booking process to just a few steps and establishing a clear content structure for courses, content and building trust.
    • For the app: Product Concept, Product Design, UI/UX Design, and conceptualisation of initial health and course flows with basic backend functionality.

    Impact / Results

    • 180% increase in enquiries following the website relaunch, with a Speed Index of 0.6 seconds.
    • Created a digital foundation on which coaching, courses and future app offerings can be meaningfully integrated.
    Product design Product Development Product management Branding
  • BitBitHooray UG (haftungsbeschränkt)
    IconDoIT | Community-powered SVG Icon Library
    SOFTWARE-HERSTELLER
    Oktober 2025 - November 2025 (1 Monat)
    Mittenwalde, Deutschland

    # Small missing details can block entire products.


    A hand-drawn SVG icon library built for designers and developers who care about clarity, accessibility and clean code. Every icon ships as lightweight, editable SVG that drops straight into design systems, dark modes and WCAG-conscious interfaces. Licensed under CC BY 4.0 and hosted in the EU so teams can ship with confidence instead of worrying about license chaos

    Role

    Idea Design, Branding, Product Concept, Product Design & Product Development, Product Management

    Main Question

    Why do icon libraries always miss the one icon you actually need?

    Problem

    Most icon libraries are generic, incomplete and often come with restrictive licenses or GDPR concerns. Designers and developers waste time searching or compromising.

    Approach

    • Built a structured, scalable icon system with consistent design rules
    • Focused on handcrafted quality instead of auto generated assets
    • Designed a searchable and filterable interface for fast access
    • Introduced a community-driven request system for missing icons

    Outcome

    • 341+ handcrafted icons available for free
    • Continuous growth through user-driven requests
    • Reduced dependency on fragmented icon sources in projects

    Key Insights

    A missing detail can block an entire product – completeness is a feature
    Product Concept Product design Product management UI/UX Design Product Development
Gesamte Berufserfahrung von Tobias ansehen

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Ausbildung und Abschlüsse

  • Master of Science (M.Sc.) Business Informatics
    Technical University of Applied Sciences Wildau
    2021
  • Bachelor of Science (B.Sc.) Business Informatics
    Technical University of Applied Sciences Wildau
    2018

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