Chaitali Arankalle

• • Led the design and deployment of a scalable marketing analytics ecosystem using BigQuery and Looker, building a centralized

source of truth that unified paid media, CRM, and product data—reducing reporting turnaround time by 70% and enabling

real-time executive decision-making.

• • Drove advanced marketing performance strategy through cohort analysis, multi-touch attribution, LTV/CAC modeling, and

experimentation analytics; optimized channel mix and budget allocation, improving ROAS by 20%+ while mentoring a distributed

analytics team in a fully remote environment.

• • Lead data requests from the PR, Marketing, and Brand teams, providing data-driven insights for marketing initiatives and crafting

data stories for campaigns.

• • Gather stakeholder requirements and support interviews and content creation with data-backed insights.

• • Designed strategy for 30 % higher performance optimisation with comprehensive data checks and Power BI reports, ensuring the

compliance of millions of records for real estate carbon emission and energy consumption data with IOT integration and AWS infrastructure at the backend.

• • Extensive experience in migrating on-premises applications and data to the cloud, ensuring seamless transitions with minimal downtime. My expertise includes optimising cloud infrastructure and implementing best practices for security and scalability.

• • Pattern recognition and prediction with 95% accuracy of Real-estate asset stranding timelines and retrofit recommendations.

Track and analyse with Mixpanel, Segment, and GA.