Über Ben
A data-driven performance marketing leader with 11+ years of experience and a knack for boosting growth & ROI. Project experience in B2C & D2C, E-Commerce, B2B Lead Generation & Mobile App User Acquisition.
Selected track records:
💎 Cut CPQL by 70% in 6 months while scaling qualified leads by 600% for Zenjob's B2B lead generation
💎 85% uplift in customer acquisition at stable ROAS within 3 months for TILCRA (D2C E-Commerce)
💎 Achieved 15x growth with paid user acquisition for letgo to become the fastest growing app in the US 2016-2017
While well-versed with digital marketing across the board and leading paid acquisition teams, areas of focus include
🔸 B2C/D2C E-Commerce Growth
🔸 B2B Marketing & Quality Lead Generation
🔸 Mobile App Marketing / User Acquisition
🔸 Paid Search (SEA) and Google Ads (also Bing)
🔸 Paid Social Media Advertising on Facebook / Instagram (Meta), Linkedin, TikTok, X, Pinterest, Snap,...
On top of that very comfortable managing everything that comes along with it on the technical end, such as
🔧 Conversion Tracking & Attribution
🔧 Tag & Feed Management
🔧 Reporting Dashboards
🤖 Marketing Automation & AI tools
and funnel optimization
📈 Landing Page CRO
📈 A/B & Incrementality Testing
📈 Retention campaigns
Currently available as a freelance, fractional or interim expert for startups, scale-ups and established companies / corporations looking to optimise or scale their digital marketing efforts. I also advise NGOs at a highly favourable rate!
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Spanisch
Verhandlungssicher
Italienisch
Grundkenntnisse
Portugiesisch
Konversationssicher
Französisch
Grundkenntnisse
Vor Ort möglich
Berlin (bis zu 50 km), Berlin (bis zu km), Munich (bis zu km), Hamburg (bis zu km), Frankfurt am Main (bis zu km), Cologne (bis zu km), Düsseldorf (bis zu km), Nuremberg (bis zu km)
Projekt- und Berufserfahrung
- Lamy / NEO66Interim Growth LeadSOFTWARE-HERSTELLERApril 2022 - Heute (4 Jahre und 2 Monate)
- KetchUp AcademyOnline Marketing ConsultantBILDUNG & E-LEARNINGSeptember 2021 - Heute (4 Jahre und 9 Monate)
- KEMMLER KEMMLERPerformance Marketing Consultant / MentorDIGITALAGENTUREN & IT-CONSULTINGMai 2021 - Dezember 2021 (8 Monate)
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Ausbildung und Abschlüsse
- Business Administration and EconomicsLouisiana State University20101-year study abroad program at E.J. Ourso College of Business Extracurricular activities with LSU Soccer and LSU University Recreation
- Diplom-Kaufmann (5-year degree; Masters equivalent) in Business and Intercultural Management // 92nd percentile rankFriedrich-Schiller-Universität Jena2013Majors: − Marketing − International Management − Intercultural Business Communication − Market-based Business Management Extracurricular activities with Erasmus Student Network and as tutor for international students