Beschreibung

Most analytics setups don’t break.

They drift.

Numbers look fine.

Dashboards keep updating.

But the data slowly stops reflecting reality.

That’s where I come in.

I design and fix tracking systems so data actually reflects what users do — not what the implementation happens to capture.

I work on enterprise tracking architectures across web and app:

– GTM & Tealium iQ

– GA4 / event-based tracking models

– data layer design & standardization

– consent-aware tracking (GDPR)

– tracking QA & debugging

Typical situations I’m brought in for:

– Tracking numbers don’t add up

– Conversion data doesn’t match backend reality

– Consent reduces data reliability

– Events fire but don’t represent real outcomes

– No one trusts the data anymore

I help teams move from “data that looks fine”

to data they can actually trust for decisions.

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Konversationssicher
Rumänisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

BVG Berlin
Technical Web/App Analyst
TRANSPORTWESEN
Januar 2025 - Heute (1 Jahr und 5 Monate)
Berlin, Deutschland
Responsible for enterprise analytics architecture, tracking governance and data quality across web and mobile platforms.
Owned the design and stabilization of enterprise-grade, GDPR-compliant web & app tracking architectures in a complex, multi-stakeholder environment.
Defined and governed data layer standards, event taxonomies and tracking quality frameworks to ensure reliable, decision-ready analytics at scale.
Audited and remediated existing tracking implementations to improve data quality, reliability and decision-readiness
Acted as central analytics interface between product, engineering, marketing and data protection teams
Translated business and product requirements into measurable KPIs and analytics concepts
Built automated dashboards and reporting pipelines in Looker Studio for operational and management stakeholders
Supported release management, acceptance testing and tracking validation across development cycles
Ensured continuous GDPR compliance in collaboration with legal, privacy and external vendors
Took ownership of analytics governance, documentation and stakeholder alignment in a complex organizational setup
Google Analytics Google Tag Manager Looker Studio Web & App Tracking Data Quality
SPRING / Axel Springer
Working Student – Finance Digital / Data & Analytics
PRESSE & MEDIEN
Juli 2018 - Juni 2024 (5 Jahre und 11 Monate)
Berlin, Deutschland
Longterm involvement in enterprise analytics and tracking infrastructure within a large scale digital media organization.
Contributed to the maintenance and continuous expansion of enterprise-grade Tealium iQ tracking infrastructure across multiple digital properties
Supported the design, debugging and optimization of data layer concepts and event tracking models
Performed data quality assurance, systematic debugging and tracking validation in complex production environments
Supported GDPR-compliant consent tracking implementations in collaboration with analytics, legal and technical teams
Assisted in stabilizing tracking setups during platform changes, releases and ongoing optimization cycles
Gained deep exposure to enterprise analytics workflows, governance structures and cross-functional collaboration
Adobe Analytics Tealium iQ Web Analytics Data Quality Consent Management
Axel Springer
Intern
PRESSE & MEDIEN
März 2018 - Juni 2018 (3 Monate)
Berlin, Deutschland
Supported the implementation and maintenance of web and app tracking technologies in a large scale digital publishing environment
Conducted tracking quality checks and validation analyses across multiple platforms
Assisted in implementing tracking concepts for Facebook Instant Articles and Google AMP
Gained hands on experience with analytics workflows, tagging concepts and production environments
Web & App Tracking Tracking implementation Tealium iQ