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Yasemin V.

Interim CMO, VP, Marketing Director

Kann in folgende Städte reisen: Berlin

  • 52.517
  • 13.3888
  • Unverbindlicher Tarif 700€ / Tag
  • Berufserfahrung 7 Jahre und +
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In Teilzeit, 3 Tage die Woche

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Standort und Mobilität

Standort
Berlin, Deutschland
ist bereit beim Kunden vor Ort zu arbeiten
  • Berlin und im Umkreis von 50km

Auftragspräferenzen

Auftragsdauer
1 bis 3 Monate
Branche
  • Automobilsektor
  • Banken & Versicherungen
  • Digitalagenturen & IT-Consulting
  • E-Commerce
  • Einzelhandel
+8 autres

Checkliste

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  • Geprüfte E-Mail-Adresse

Sprachen

  • Englisch

    Verhandlungssicher

  • Deutsch

    Fließend/ Muttersprache

Kategorien

Fähigkeiten (13)

Yasemin in wenigen Worten

Hi, great you made it to my profile! Here are some facts for you:

Things I love:
# I love to work in growth mindset driven environments with speed and non political ways of working
# I love to talk about work, culture and how we can design the future of organisations
# I love building teams and culture in which team members want to perform and love to come to work
# I also love to work with G-sheets, it sounds weird, but it’s the truth

Some Numbers and Facts:
# +9 years of Marketing Experience including a Marketing Master Degree with Honours
# Managed Budgets from 40 K/month to 3.5 Mio/year
# Managed Global roll out asset productions, worth 24 Mio, for global advertising campaigns
# Managed Marketing teams up to 10 members (including creatives), and up to 100 Sales Representatives
# Managed clients from SMB’s to big corporates
# Experienced in B2C (focus and preference) and B2B Marketing and Sales

Relevant Knowledge:
E-mobility and Cleantech Marketing, Insurtech Marketing, Advertising,
Brand building, Demand- Customer- and Lead Acquisition Marketing, Campaigning, SEO, SEA, Social Paid, Social Organic, Funnel building, CRM, Analytics, Expansion and Market Growth, PR, Affiliate, Communication Design & Copy

Things I do to balance my Yang:
# Instructing meditation, yoga, and I am a certified Group Fitness Coach
# I am the founder of a female community called planet°y, where I am regularly holding space for growth enabling events
# I am an animal rights activist who worries a lot about our environment
# ...and a passionate Keynote-speaker about Employee Experience

Projekt- und Berufserfahrung

Coya AG

Banken & Versicherungen

Vice President of Marketing

Berlin, Deutschland

März 2018 - August 2019

# Market entry and -launch, Acquisition Strategy and User growth, Brand positioning
# Team Management of 10 members including creatives and 3-4 agencies
# Part of the Executive Management
# Several acquisition and Retention channels
Social Paid, Social Organic, Search Paid, SEO, PR, Affiliate, CRM

unu GmbH

Automobilsektor

Vice President of Marketing & Sales

Berlin, Deutschland

November 2015 - Februar 2018

Germany’s 4th fastest growing start up. Electric mobility tech x lifestyle brand, which is producing and selling scooters via its - in the automotive industry - innovative business model.

# Market development and Expansion, Acquisition Strategy and Customer growth, Brand building
# Part of the Executive Management team
# Team Management of 5 members including creatives and 3 agencies
# Management of up to 100 Sales representatives in the DACH, NL and FR area
# Responsible for driving demand in 5 countries (DACH, NL, FR)
# +9 Acquisition channels and other Awareness channels
Social Paid, Social Organic, Search Paid, SEO, PR, CRM, OOH, Radio, Guerilla Stunts

Saatchi & Saatchi

Beratung & Audit

Marketing Consultant in Various Agencies

London, Vereinigtes Königreich

Juli 2011 - Oktober 2015

09/14 - 11/15 - Digital Consultant @webguerillas in Munich
11/13 - 06/14 - Seo Analyst Trainee @Ogilvy in London
09/12 - 10/13 - Junior Consultant @Wunderman in Munich
07/11 - 12/11 - Account Consultant Intern @Saatchi & Saatchi in Frankfurt

Accounts:
Microsoft, BOSCH, Smythson, Villeroy & Boch, Disney, Leibniz, Bahlsen, Pick Up!
Project and Product Management (Web and Apps) for several product launches, campaigns and Demand Gen Marketing with 360° channel rollouts: Mobile, Social, Web, SEA, SEO, TVC, (D)OOH, Cinema, Print, Radio

Ausbildung & Abschlüsse