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Malt Strategy
Malt Strategy
Yael RozenbergYR

Yael Rozenberg

Senior Marketing & GTM Consultant

1.104 €/Tag
Berlin, DE
15+ Jahre
Marketing
Media
Positioning strategy
Growth hacking
Content marketing

Durchschnittliche Reaktionszeit: 1h

Über Yael

I am a Senior Marketing & Go-to-Market Consultant with 15+ years of experience driving digital growth for global brands, tech companies, and high-growth startups.

My background spans managing a $200M tier-A client portfolio at Meta , leading digital agency departments , and building the marketing function from the ground up for an early-stage SaaS company. I bring a hands-on, data-driven approach to connecting high-level business goals with scalable execution.

My core specialties include:
  • GTM & Strategy: Designing go-to-market plans, defining target audiences, and building user acquisition models.
  • Media & Execution: Multichannel media planning and performance marketing to support scalable lead generation.
  • Advanced Measurement: Implementing attribution frameworks, incrementality testing, A/B testing, and media mix modelling (MMM) to maximize ROI.
  • AI & Efficiency: Integrating AI-driven tools and automation workflows to improve marketing productivity and campaign output
E-Commerce
Beratungs- und Prüfungsdienstleistungen
Einzelhandel
Bankwesen & Finanzdienstleistungen
Gesundheit & Wellness

  • Englisch

    Verhandlungssicher

  • Hebräisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Konversationssicher

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • DieProducktMacher
    Senior Marketing & GTM Consultant
    BERATUNG & AUDITS
    März 2026 - Heute (3 Monate)
    Munich, Deutschland
    • Led marketing and Go-to-Market (GTM) consulting engagements for diverse clients, connecting business goals with scalable execution.
    • Developed GTM strategies, defined target audiences, and built acquisition models to optimize market entry and drive pipeline growth.
    • Advised on media planning, branding, and performance marketing to support scalable lead generation.
    • Set up measurement frameworks and analytics, defining KPIs to track campaign effectiveness and optimize ROI.
    • Introduced test-and-learn agendas within client teams, driving continuous improvement in their acquisition tactics.
    • Integrated AI-driven tools and automation workflows to improve client marketing efficiency and output.
    Communication strategy marketing consultant Digital communication Product Marketing AI Automation
  • Intelichain
    Marketing Director
    DIGITALAGENTUREN & IT-CONSULTING
    Februar 2024 - März 2026 (2 Jahre und 1 Monat)
    Raanana, Israel
    • Built Intelichain's marketing function from the ground up as the company's first marketing hire, establishing its global presence.Defined Ideal Customer Profile (ICP), optimized acquisition strategies, and implemented lead generation programs to drive pipeline growth.
    • Led media, creative, and branding initiatives to strengthen identity and support performance marketing, secured initial clients, directly contributing to early revenue and market validation.
    • Designed and executed content and email campaigns via HubSpot and Zoho, significantly improving engagement and conversion.
    • Introduced performance metrics and a test-and-learn agenda, driving continuous improvement.
    • Partnered with Sales to align go-to-market strategy, system integrations, and sequencing through iterative testing.
    • Implemented AI-driven tools to significantly improve marketing efficiency and output.
    Growth hacking Email marketing Positioning strategy Social media Branding
  • Meta
    Analytical Lead, Strategic Clients & Agencies
    SOZIALE NETZWERKE
    November 2021 - Januar 2024 (2 Jahre und 2 Monate)
    Tel Aviv, Israel
    • Managed $200M tier A clients & agencies portfolio, focusing on health, finance and retail.Identified growth opportunities for clients, and unlocking digital marketing and acquisition strategies to optimize performance and boost profitability.
    • Implementing cutting-edge advertising solutions, such as adoption of new measurement and attribution models, geo-expansion, creative processes and funnels.
    • Establishing relations with C-level and building joint business and educational programs
    • Co-working with cross-functional and global teams.
    • Led advanced measurement initiatives including attribution, incrementality, lift tests, A/B testing and
    Meta Ads Facebook Marketing Instagram Marketing Social media training Paid Social
Gesamte Berufserfahrung von Yael ansehen

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Ausbildung und Abschlüsse

  • Master of Arts (M.A.)
    Tel Aviv University
    2011
    Political Science
  • Master of Arts (M.A.)
    Konstanz University
    2009
    Student Exchange Program in Political Science, awarded a full academic scholarship
Ausbildung und Abschlüsse von Yael ansehen

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