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Verena Brune

Brand Strategy, Marketing Strategy, fashion ecomm
1 Empfehlung
  • Unverbindlicher Tarif
    800 € /Tag
  • Berufserfahrung8-15 Jahre
  • Antwortzeit1h
Das Projekt startet erst, wenn Sie das Angebot von Verena annehmen
Standort und Mobilität
Standort
Berlin, Germany
Nur remote
Führt Projekte hauptsächlich remote aus
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Fähigkeiten (15)
Verena in wenigen Worten
Energetic brand marketeer with 13 years of experience in the creative industry specializing in brand strategy and creative, marketing-communications, campaign- and media planning and Go-To-Market strategies.

The bridge between strategy and creative is what excites her. A strong example is the brand framework she developed for Zalando, setting the vision for the global creative direction, developing the brand voice, driving the roll-out of guidelines as well as leading the concept for the global launch campaign running in 23 markets. For her a relevant brand needs to contribute to culture with a local lens and trigger value exchange between brands and consumers.

I want to bring my in-house experience into different industries and besides fashion and lifestyle, have in interest in start-up cultures.
Projekt- und Berufserfahrung
  • ZALANDO SE
    Senior Brand Strategist (Global Marketing)
    Juni 2018 - Heute (6 Jahre und 8 Monate)
    Berlin, Germany
  • The XDs
    Member
    November 2013 - Heute (11 Jahre und 3 Monate)
    I am an active member of The Experience Design group. The XDs is a collective of experts drawn from different disciplines who come together to solve problems and create social good. Disciplines represented include user experience design, psychology and neuroscience, service and product design, writing, strategy, marketing and communications, architecture and urban design, social media, software development, coding and programming, mobile design, video and film-making, and visualisation. We collaborate to create what we call 'evocative objects' – ideas, paper and working prototypes, stories and experiences that provoke discussion, create more meaning and make a difference to end users. www.experiencedesigngroup.org
  • TechStyle Fashion Group
    Social and Content Marketing Lead EU / Fabletics
    September 2015 - März 2018 (2 Jahre und 6 Monate)
    TechStyle Fashion Group has become one of the fastest growing e-commerce companies including portfolio brands such as Fabletics and Savage X Fenty with over 5 million VIP members. Team Lead for Fabletics - athletic wear e-commerce brand co-founded by Kate Hudson with presence in the US, UK, Germany, France, Spain and the Netherlands. Devise and plan the overall content strategy for Fabletics Europe across all digital channels. Development of integrated digital marketing campaigns across formats and devices that achieve creative continuity of the user experience, from CRM newsletters to social platforms and on-site. Alignment of Social Marketing and SEO strategies through scalable processes.
1 externe Empfehlung
CA

Catherine Aleksidze empfiehlt Verena

Ausbildung und Abschlüsse
  • Minor, International Marketing
    Amsterdam University of Applied Sciences
    2010
    Minor, International Marketing
  • Bachelor of Arts in International studies
    Inholland University of Applied Sciences
    2010
    Bachelor, International Communication and Management
  • Abitur, English and Sociology
    König-Wilhelm Gymnasium Höxter
    2006
    Abitur, English and Sociology