- ZALANDO SESenior Brand Strategist (Global Marketing)Juni 2018 - Heute (6 Jahre und 8 Monate)Berlin, Germany
- The XDsMemberNovember 2013 - Heute (11 Jahre und 3 Monate)I am an active member of The Experience Design group. The XDs is a collective of experts drawn from different disciplines who come together to solve problems and create social good. Disciplines represented include user experience design, psychology and neuroscience, service and product design, writing, strategy, marketing and communications, architecture and urban design, social media, software development, coding and programming, mobile design, video and film-making, and visualisation. We collaborate to create what we call 'evocative objects' – ideas, paper and working prototypes, stories and experiences that provoke discussion, create more meaning and make a difference to end users. www.experiencedesigngroup.org
- TechStyle Fashion GroupSocial and Content Marketing Lead EU / FableticsSeptember 2015 - März 2018 (2 Jahre und 6 Monate)TechStyle Fashion Group has become one of the fastest growing e-commerce companies including portfolio brands such as Fabletics and Savage X Fenty with over 5 million VIP members. Team Lead for Fabletics - athletic wear e-commerce brand co-founded by Kate Hudson with presence in the US, UK, Germany, France, Spain and the Netherlands. Devise and plan the overall content strategy for Fabletics Europe across all digital channels. Development of integrated digital marketing campaigns across formats and devices that achieve creative continuity of the user experience, from CRM newsletters to social platforms and on-site. Alignment of Social Marketing and SEO strategies through scalable processes.
Catherine Aleksidze empfiehlt Verena
- Minor, International MarketingAmsterdam University of Applied Sciences2010Minor, International Marketing
- Bachelor of Arts in International studiesInholland University of Applied Sciences2010Bachelor, International Communication and Management
- Abitur, English and SociologyKönig-Wilhelm Gymnasium Höxter2006Abitur, English and Sociology