Valérie Rakotomalala

Consultante en Marketing

Berlin, Allemagne

  • 52.517
  • 13.3889
  • Unverbindlicher Tarif 400€ / Tag
  • Berufserfahrung 2-7 Jahre
Projekt anbieten

Verfügbarkeit nicht bestätigt

Auftragspräferenzen

Mobilität
Arbeitet teils in Ihrem Büro, teils im Homeoffice
Geografisches Einsatzgebiet
Berlin und im Umkreis von 10km
Branche
Möchte lieber:
  • Kunst & Handwerk
  • Einzelhandel
  • Beratung & Audit
  • Kultur
  • E-Commerce
+10 autres
Möchte lieber nicht:
  • Luft- & Raumfahrt
  • Automobilsektor
  • Verteidigung & Militär
  • Pharmazeutische Industrie
  • Rohstoffindustrie

Checkliste

  • Geprüfte E-Mail-Adresse
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Fähigkeiten (9)

Valérie in wenigen Worten

During my 7 years’ professional career, I developed a meticulous, problem-solving and customer-centric approach to marketing. Creative, objective-driven and dynamic, I thrive on leading projects to connect with the audiences in a meaningful way and maximize an organization’s impact.

Strategy and planning

- Elaborate campaign and multi-channel customer communications plans for specific projects and customer segments
- Identify key campaign objectives based on the company's vision and analytics
- Identify the objectives for specific customer segments
- Develop the appropriate marketing mix and write briefs for customer-centric 360 campaigns (based on known customer behaviour and previous campaign performance)

Implementation

- Collaborate with copywriters, graphic designers and project managers to develop campaign assets and ensure marketing objectives are met (e.g. by copy, CTAs, Subject lines...)
- Review and test campaign material

Analytics

- Analyse campaign performance in relation to the KPIs and objectives identified in the brief
- Identify and analyse key customer-related KPIs and provide customer-centric recommendations to improve prospects conversion, customer loyalty and lifetime value

Projekt- und Berufserfahrung

Januar 2018 - Juli 2018 | Paris, France

Mode & Kosmetik

Aesop

CUSTOMER MARKETING MANAGER, EUROPE

Achievements: Increased revenue by +20% like-for-like in 2018 for promotional customer activities by implementing customer segmentation and segment-based strategy and communications. Implemented briefing model and KPIs to develop customer-centric marketing projects with the team of 13 people in Europe and significantly increase customer engagement metrics.


- Increase customer acquisition, engagement, retention and referrals by elaborating the customer marketing strategy and advocating for a customer-centric approach
- Collaborate with international teams (Marketing, Digital and Creative) to successfully plan, develop and implement 15 brand campaigns per year in Europe, in addition to customer communications for local marketing activities (sponsorships, events) and regional promotional campaigns
- Maximize the impact of all customer communications for 8 markets (UK, France, Germany, Switzerland, Denmark, Sweden, Norway and Italy), including e-mails, landing pages, social, homepage banners, direct mails

Ausbildung & Abschlüsse

  • Master of Science Strategic Marketing

    Imperial College Business School, London

    2012

    Ranked 2nd World’s best Marketing Master by 2019 QS rankings (after Columbia and before HEC)

Sprachen

  • Français

    Fließend/ Muttersprache

  • Allemand

    Konversationssicher

  • Anglais

    Verhandlungssicher

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