Ursula Puchhammer

As an Inhouse Innovation Consultant, I lead cross-functional innovation initiatives that drive long-term growth and relevance in a competitive retail environment. My role bridges consumer insights, strategic foresight, and agile implementation – with a strong focus on identifying white spaces, validating new concepts, and enabling business transformation.

Key responsibilities include:

With a background in trend research, brand strategy, and product development, I bring a strong creative-strategic mindset, a hands-on attitude, and a deep passion for shaping future-oriented retail experiences.

Responsibilities include: Product Innovation, Early Innovation Process Design, Global Consumer Trend Framework, Scenario Planning

-Shaped the company's long-term innovation strategy by developing and implementing a comprehensive trend framework utilized by 15 departments worldwide, regularly communicated to stakeholders through presentations and workshops.

-Increased innovation pipeline efficiency by 15% and significantly accelerated the market introduction of new products through extensive trend research and consumer insights.

-Enhanced the company's market position and innovation capabilities by co leading the design and implementation of the global Early Innovation Process, aligning all brands with future trends and consumer needs.

-Influenced strategic direction and global market positioning by initiating and leading global scenario planning for NIVEA and other brands, collaborating with international stakeholders, and presenting results to top management.

- Engaged over 2,000 visitors, including C-level management, at the Beiersdorf Innovation Fair by organizing a "Future Room," allowing them to experience future scenarios and understand what the world will look like.

Responsibilities include: Startup Integration, Technology Implementation, Proof of Concept, Stakeholder Collaboration

-Expanded the digital service portfolio and strengthened the company's market position by scouting and integrating over 10 innovative startups into existing services.

-Increased customer satisfaction by 30% and improved internal process efficiency by 25% through the implementation of new digital services.

-Supported successful market launches in international markets by validating new product ideas and technologies in a structured, time-bound manner, sustainably enhancing the company's innovation capabilities.

-Significantly increased the innovation rate by fostering a culture of continuous improvement and technological advancement through regular strategic meetings and workshops with key stakeholders.