Fähigkeiten
Zusätzliche Fähigkeiten (5)
Branchenkenntnisse
Ulrike in wenigen Worten
Senior Marketing leader with extensive experience gained in fast-paced multicultural environments in a variety of industries. Background includes 15+ years professionally in the fields of offline user acquisition. Strong understanding of direct response marketing to drive profitable growth with data driven approaches, the understanding of how offline marketing is driving digital marketing and that direct response has to go hand in hand with brand.
Assured communication abilities through managing and working with people across functions and from diverse cultures, with a proven track record of team & stakeholder management.
Here are some possibilities I can take your business growth to the top:
➔ Offline marketing strategy, regardless of whether you haven't done anything yet or are already in the middle of it
➔ Generating growth on the big screen TV /CTV, or even bigger (D)OOH
➔ Questions about the impact and/or booking of radio and podcasts
➔ Pitching, challenging, steering agencies for your offline channel
➔ Interims management in your team…
And more. Just send a message and we’ll figure out together what you need and how can I support you and your company growth!
Projekt- und Berufserfahrung
- DCMN GmbHGlobal Expert Offline MarketingE-COMMERCEJuni 2020 - Februar 2023 (2 Jahre und 8 Monate)Berlin, Deutschland- Functional & strategical leadership of offline marketing globally within the agency, in order to increase the operational excellence and strategic consultancy for clients – e.g. defining role expectations, supporting professional development, constant verifying of channel development into digital environment (e.g. CTV, DOOH)- Responsibility for media buying – leading budget and contract negotiations with relevant media partner, relationship management, exploring new potential partner and buying models, developing an internal structure, setting up a team & several reports- Stakeholder for data & tech teams – discussing tracking & multi-channel attribution, increasing process efficiency via automation
- Asana RebelHead of Offline MarketingE-COMMERCEJuli 2019 - Januar 2020 (6 Monate)Berlin, Deutschland- Development of the offline marketing strategy to grow the company- Budget and performance forecasting- Establishing tracking and analyses for offline channel- Close collaboration with digital marketing, e.g. user journey on landing page
- Babbel GmbHHead of Offline MarketingBILDUNG & E-LEARNINGSeptember 2016 - Juli 2019 (2 Jahre und 11 Monate)Berlin, Deutschland- Responsible for a team of five, incl. hiring, developing and achieving set company goals- Management of eight digit annual budget and performance forecasting in 16 countries- Contract negotiations with external partner and agencies- Close collaboration with digital marketing, e.g. landing page creation, keyword search, YouTube- Collaboration with other departments (e.g. Brand, Data, International Growth)- Coordination of efficient roll-out, localization and evaluation of marketing campaigns
Externe Empfehlungen
Ausbildung und Abschlüsse
- DiplomaUniversity of applied Science Eberswalde2004Economics
Zertifizierungen
- Digital Marketingwebmasters Akademie Nürnberg GmbH2020